When I started my business, I honestly didn't even know what copywriting was. I immediately jumped to the context of the legal jargon, trademarks, etc. Then I realized that copywriting is the fundamental art and science behind the way everything is worded. Nothing is really by accident when we're talking about a successful business owner and how they're deploying copywriting on their websites, their pages, their social media, and in anything they do.

I think that it's so powerful. I wanted to have a true expert join me to unpack this a bit. Enter, Jess Jordana Paxson! Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually "get." She runs Jess, XO, a copywriting agency for creative entrepreneurs and is the founder of The Promptlate® Shop. She's worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, CEO School, and The Social Bungalow.

We're unpacking the different dimensions of business where copywriting comes into play, talking about holistically how we can use it better in our businesses, and what it's really designed for so you can find someone to work with who will align with your vision and work with you to be able to express your voice accurately through copy.

* Related episodes:

170. How to Utilize Influencer Marketing Effectively with Ali Grant

178. How I Crank Out Content

198. Selling Pain Points and Not Problems

*Connect with Jess on IG @jessjordana

*Check her website for more information on her services https://jessicajordana.com/

*Click on the link to get access to the 3-Part Video Series created by Jess https://jessicajordana.com/writersblock

* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/

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* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.