Corey Haines is Head of Growth at Baremetrics and this episode is about the five factors of growth for profitable SaaS businesses.

Corey uses first principles thinking and mental models in marketing to break down a profitable SaaS business in to its most foundational elements and reconstruct those pieces to understand what we as marketers should be doing. The five factors Corey has identified are Market, Product, Model, Messaging & Positioning, and Channels. Corey also explains how he and the Baremetrics team applied this model and first principles thinking to the growth of their own business.

This episode will make you rethink the way you think about marketing!

Links

Getting Product Strategy Right – Des Traynor >> https://www.youtube.com/watch?v=i-498BBUJJE

The Mission Matrix >> https://www.advanceb2b.com/blog/the-mission-matrix-saas-go-to-market-strategy

Building a StoryBrand by Donald Miller >> https://www.goodreads.com/book/show/34460583-building-a-storybrand

Obviously Awesome by April Dunford >> https://www.goodreads.com/book/show/45166937-obviously-awesome?from_search=true

How I increased conversion 2.4x with better copywriting by Amy Hoy >> https://stackingthebricks.com/how-i-increased-conversion-2-4x-with-better-copywriting/

Super Thinking: The Big Book of Mental Models

by Gabriel Weinberg & Lauren McCann >> https://www.goodreads.com/en/book/show/41181911-super-thinking

Mental Models by Julian Shapiro >> https://www.julian.com/blog/mental-model-examples

Mental Models: Learn How to Think Better and Gain a Mental Edge by James Clear >> https://jamesclear.com/mental-models

Mental Models for Marketers by Corey Haines >> https://mentalmodelsformarketers.com/

Refactoring Growth by Corey Haines >> https://www.refactoringgrowth.com/

This Is Marketing by Seth Godin >> https://www.goodreads.com/book/show/40549476-this-is-marketing?from_search=true

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Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward