Simon Farr’s career in the wine business spans 50 years, a half century that’s seen him work in vineyards, retail, wholesaling and the fine wine as well as investing in a pioneering venture in South Africa. A serial entrepreneur who says he’s a “very quick learner, eventually”, he has strong and well-founded views about Bordeaux en primeur, shifting demographics and why the younger generation is less scared of wine.

To read more about Simon have a look at the Cru website. 

Don’t forget, Cork Talk is now available on Spotify as well as Apple Podcasts, where you can listen to this week’s episode, plus my back catalogue of interviews with some of the world’s most extraordinary wine figures.