New Zealanders will finally get to experience the labyrinth that is an IKEA store from December 4.

The new Sylvia Park site in Auckland is one of the company’s largest in the Southern Hemisphere – about the size of three rugby fields.

There’ll be thousands of products available online and in store, and yes, they will be serving up their famous Swedish meatballs in a 426-seat cafeteria.

So, why do we get so excited about international brands setting up on our shores? And, is there enough appetite for IKEA to succeed where others haven’t?

Today on The Front Page, Quantum Jump CEO and marketing expert Ben Goodale is with us to explain the hype around one of the world’s leading retailers coming to our shores.

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You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network.

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