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Could Big Data Replace the Creative Director at the Gap?
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses her case study, “Predicting Consumer Tastes With Big Data at Gap” — how Gap CEO Art Peck considers this bold idea to boost sales.
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By HBR Presents / Brian Kenny
4.5
187187 ratings
Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Harvard Business School professor Ayelet Israeli discusses her case study, “Predicting Consumer Tastes With Big Data at Gap” — how Gap CEO Art Peck considers this bold idea to boost sales.
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