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Ainât no party like a Beatbox party, cause a Beatbox party donât stopâŠexcept when the production lines get foreclosed on! But to better understand that last statement, it requires a brief four-year ârise and fallâ history lesson surrounding the small Canadian public company named Flow Beverage Corporation. In mid-2021, a reverse takeover transaction was completed on the premium water company, and Flow Beverage began trading on the Toronto Stock Exchange. After that liquidity event, the total fundraising amount of Flow Beverage ballooned to around $100 million (which included celebrities like Post Malone and athletes like Russell Westbrook). And Iâm mentioning that financial snapshot of total amount raised by Flow Beverage for interesting several reasons. Firstly, irrespective of CPG categoryâŠraising nine-figures of capital is substantial (and shouldnât be overlooked). Also, it appears even more significant after realizing the companyâs highest annual revenue never expanded beyond merely one-third of that total fundraising amountâŠa far cry from the founder (and CEO) Nicholas Reichenbach stating in 2021 that heâd âtake Flow Beverage to multi-billion dollars of revenue annually.â Next, capital structure challenges became a central reason for the demise of Flow BeverageâŠa mere four years after going public. And arguably the âstraw that broke the camelâs backâ happened in May 2025 when Nicholas Reichenbach signed a series of binding term sheets (requiring personal guarantee) that seemed (even at the time) unlikely to solve any working capital issues. But as youâve likely been able to determine alreadyâŠFlow Beverage wasnât Liquid Death. And since Flow Beverage wasnât a highly skilled marketing company that just so happened to sell packaged beveragesâŠburning nine-figures of capital on advertising wouldâve been frankly absurd! Instead, at the time of the reverse takeover transaction, Flow Beverage owned two artesian springs and operated two North American Tetra Pak-capable production facilities. So, Flow Beverage was the opposite of the typical beverage company deploying an asset-light business model. And while those Tetra Pak manufacturing sites were used to produce Flow Alkaline Spring Water, the company also utilized them for contract manufacturingâŠservicing customers like BeatBox Beverages, BioSteel, and Joyburst. But a few weeks ago, Flow Beverage was forced to enter into a support agreement and transfer ownership of the business and its assets to primary lenders (i.e. NFS Leasing Canada and RI Flow) after they demanded repayment. And this foreclosure obviously leaves uncertainty around what could happen during the restructuring process...especially for its largest contract manufacturing customer Beatbox Beverages (one of the fastest-growing and top-selling RTD alcohol brands in the United States). If you arenât familiar, Beatbox Beverages has become the brand thatâs bringing the party to the alcohol industry. Yet, the âoriginal party punchâ has proven its way more than just a music festival favoriteâŠbecoming the most engaged alcohol brand on social media, with availability in over 125K stores across all 50 states. In 2025, BeatBox Beverages is expected to sell over 12 million casesâŠamounting to over $250 million in retail sales. And with BeatBox Beverages experiencing triple-digit YoY retail sales growth over the past few yearsâŠit must consistently reach for operational excellence, or the proverbial party could end abruptly.
By Joshua Schall4.8
1717 ratings
Ainât no party like a Beatbox party, cause a Beatbox party donât stopâŠexcept when the production lines get foreclosed on! But to better understand that last statement, it requires a brief four-year ârise and fallâ history lesson surrounding the small Canadian public company named Flow Beverage Corporation. In mid-2021, a reverse takeover transaction was completed on the premium water company, and Flow Beverage began trading on the Toronto Stock Exchange. After that liquidity event, the total fundraising amount of Flow Beverage ballooned to around $100 million (which included celebrities like Post Malone and athletes like Russell Westbrook). And Iâm mentioning that financial snapshot of total amount raised by Flow Beverage for interesting several reasons. Firstly, irrespective of CPG categoryâŠraising nine-figures of capital is substantial (and shouldnât be overlooked). Also, it appears even more significant after realizing the companyâs highest annual revenue never expanded beyond merely one-third of that total fundraising amountâŠa far cry from the founder (and CEO) Nicholas Reichenbach stating in 2021 that heâd âtake Flow Beverage to multi-billion dollars of revenue annually.â Next, capital structure challenges became a central reason for the demise of Flow BeverageâŠa mere four years after going public. And arguably the âstraw that broke the camelâs backâ happened in May 2025 when Nicholas Reichenbach signed a series of binding term sheets (requiring personal guarantee) that seemed (even at the time) unlikely to solve any working capital issues. But as youâve likely been able to determine alreadyâŠFlow Beverage wasnât Liquid Death. And since Flow Beverage wasnât a highly skilled marketing company that just so happened to sell packaged beveragesâŠburning nine-figures of capital on advertising wouldâve been frankly absurd! Instead, at the time of the reverse takeover transaction, Flow Beverage owned two artesian springs and operated two North American Tetra Pak-capable production facilities. So, Flow Beverage was the opposite of the typical beverage company deploying an asset-light business model. And while those Tetra Pak manufacturing sites were used to produce Flow Alkaline Spring Water, the company also utilized them for contract manufacturingâŠservicing customers like BeatBox Beverages, BioSteel, and Joyburst. But a few weeks ago, Flow Beverage was forced to enter into a support agreement and transfer ownership of the business and its assets to primary lenders (i.e. NFS Leasing Canada and RI Flow) after they demanded repayment. And this foreclosure obviously leaves uncertainty around what could happen during the restructuring process...especially for its largest contract manufacturing customer Beatbox Beverages (one of the fastest-growing and top-selling RTD alcohol brands in the United States). If you arenât familiar, Beatbox Beverages has become the brand thatâs bringing the party to the alcohol industry. Yet, the âoriginal party punchâ has proven its way more than just a music festival favoriteâŠbecoming the most engaged alcohol brand on social media, with availability in over 125K stores across all 50 states. In 2025, BeatBox Beverages is expected to sell over 12 million casesâŠamounting to over $250 million in retail sales. And with BeatBox Beverages experiencing triple-digit YoY retail sales growth over the past few yearsâŠit must consistently reach for operational excellence, or the proverbial party could end abruptly.

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