CPG Vibes

We are happy to be back after taking two weeks off for the holidays! Alex and Wade are going to discuss their bold predictions for 2025 in the CPG Space, plus we are celebrating 3 years of CPG Vibes (with many more years to come!)

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by Melting Forest.

We are on our 4th installment of the 'Outside The Tank' Series.

This time, we are bringing on Kevin Consolo of ERASERS, which is a tool to remove scuff marks and dirt from your favorite shoes.

And Kent Yoshimura, Co-founder of Neuro Gum, a gum that provides brain health benefits. This episode is sponsored by Melting Forest and our on-going sponsor RangeMe.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

After a wonderful Expert Series last week, we are back to our normal format of just Alex and Wade chatting all things CPG.

This week we will share the NOSH recap in Marina Del Rey and how the event went and also the Pitch Slam Winner.

NOSH is presented by BevNet. We will also share some tips and strategies on getting into Sprouts, including the coveted innovation set where brands are entered into over 400 doors on a 3 month test before expanding into the main Sprouts set.

This episode is sponsored by Creative Kaiju and our on-going sponsor RangeMe.

This week we are bringing on 3 accomplished CEOs that are currently running or have run successful CPG Brands. We hear about their strategy on scaling brands including innovation, leadership and team building, market opportunity, distribution strategies, and much more.

We are bringing on the following:

Jeff Church - Previous CEO of Suja

Max Dichter - CEO of 4th and Heart

John Foraker - CEO of Once Upon a Farm

This episode is sponsored by Power Full Energy. Our on-going sponsor is RangeMe.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we are going to cover the endless landmines that are in CPG and how to conquer these with strategy and making the right decisions at the right time.

There are a few very important areas that can 'make or break' a CPG brand including:

- Distribution strategy

- COGS and point of profitability

- Channels to pursue and NOT pursue

- Packaging and refrigerated vs. shelf-stable

- and Much more

Our weekly sponsor is Power Full Energy and Robert Cogan and our on-going sponsor is RangeMe.

Our coveted 'Master Series' is back after a 3 month break. We are excited to bring on CPG pros who are masters of their own craft and have found massive success in the space.

We are being joined by Will Nitze, CEO and Founder of fast growing functional bar brand, IQ Bar. Ben Mand, CEO of Guayaki Yerba Mate.

And Tom Hicks, previous CEO and current Chief Commercial Officer of Zico Coconut Water.

This episode is sponsored by WN Deen Advisory with Walid Naserdeen.

Our on-going sponsor is RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 37 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

We are dedicating this episode to covering topics on how to build your social media presence including running TikTok Shop and making captivating social creatives.

We are being joined by Mark Ross from Konsort Social and Adam Brown with Sircle Media.

Our on-going sponsor is RangeMe and this week's sponsor is Social Nature.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses?

These are not comfortable topics by any means, but Wade and Alex will dive into this important discussion.

This episode is sponsored by RangeMe and our weekly sponsor is Melting Forest.

This week Wade and Alex dive into what are the best areas to put your capital to maximize return on investment when it comes to running a CPG brand. There are areas that are prudent to invest in that bring short term and long term value.

There are services that while it may bring some value, are they really worth investing in and will it bring a sustainable return on your company. We do a deep dive on all things CPG services and dissect what's worth it or not depending on company size.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show. This episode is sponsored by My Way 3PL and RangeMe and weekly sponsor is Rebel Eats.

We are VERY excited about our special edition 'Outside The Tank' (Volume 3) coming at you this Friday. For those that don't know, we bring on CPG entrepreneurs who appeared on Shark Tank live on ABC aired in front of millions at home.

Daniel Zakowski CEO of Ready. Set. Food!

Hank Watt Founder of Nature's Wild Berry

Josh Belinsky

Slate Milk

Each will share their stories leading up to Shark Tank to the moment they entered show on the famous Persian rug in front of the Sharks to pitch their product.

Some areas we will cover with our guests:

-What was taped but never made it to air?

-Where are the brands now and how was Shark Tank affected their company's growth?

-Best/worst parts of their pitch?

-Did the deal actually go through (if there was a deal on air)?-Much more!

This episode is sponsored by Walid Nasserdeen and W.NDeen Advisory and our on-going sponsors RangeMe and My Way 3PL