Membership programs like beer clubs and mug clubs are a fantastic way to build customer loyalty and drive repeat business. They can also be a nightmare to manage.

Fortunately, through the incredible power of technology things are getting better. Digital memberships and rewards can now be used to simplify programs and enhance the taproom experience for both staff and customers.

In this session we will take a look at real-world examples of thriving beer club and mug club membership programs. We’ll also look at some of the tools that are available to help you build and manage a program of your own. You will walk away from this session with actionable options for starting or growing a membership program at your brewery.

If you want to make your customers feel like VIPs and keep them coming back, if you want to keep your staff happy and focused on service instead of spreadsheets, and if you want to drive real recurring revenue for your taproom then this session is for you.

Ross accidentally graduated from UCSD while studying lacrosse and frequenting O’Brien’s Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!

Ross will be joined by:

Frank Green III (Modern Times)

Kam Whitworth (Coronado Brewing Company)

Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference.

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com

⁠Modern consumers want more choices in more places for the right occasions. Producing new segments to reach more consumers and leveraging data and technology to make it happen is the way of the modern beverage producer. Join in on this session to hear from a panel of multi-segment producers about keys to future-proofing your business. They’ll cover everything from market challenges to breaking into new segments and leave you asking the question: What can I do to become a multi-segment producer? And if I am one already, how can I do it better?⁠

Learning Objectives:

Featuring:

Garth Beyer (Encompass Technologies)

Jamie MacLean (Sleeping Giant Brewing)

Mike Denmon (Coronado Brewing)

Sam Green (Untitled Art, Octopi Brewing)

Huge thanks to Encompass Technologies, Boelter, & Gorman Smith Beverage Equipment for all your support on our Fall Virtual Conference

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at ⁠https://cbpconnects-charleston.eventbrite.com

Join us for “Paper vs. Plastic Can Carriers: Debunking the Plastic Paradox,” where we will explore the differences between can carrier options, their impact on the environment, quality, cost, and more. In this engaging session, we will dive into the following topics:

Overview of Can Carrier Options & Key Considerations: We'll take an in-depth look at the various options available in the market today. From traditional plastic to paper and plant-based alternatives, we will examine the pros and cons of each, helping you make informed choices for your brand's multipack packaging.

What’s Next - Biodegradable Plastic Carriers: With recycling challenges and limitations across the U.S., biodegradable can carriers are a new option that doesn’t require any recycling infrastructure. We'll delve into the benefits they offer, including reduced environmental impact and their role in mitigating plastic pollution.

Join us for this informative webinar to unravel the complexities of multipack carriers and discover sustainable packaging solutions that meet both your brand's needs and environmental aspirations. Take advantage of this opportunity to learn both sides of the plastic paradox in order to make informed choices that benefit your business and the planet. Register today and be part of the sustainability revolution in packaging.

Dennis Kuta is the Vice President of Sales at Roberts PolyPro, a leading provider of plastic bottle, can, box handles, and application systems. Dennis was the President of Grip-Pak Inc. before it was acquired by ProMach and merged with Roberts PolyPro. He has over 30 years of experience in the plastics industry and a vast knowledge of plastic material production and processes.

Roberts PolyPro prioritizes cost savings, sustainability, and exceptional customer service, providing innovations that meet the challenges of today’s marketplace for multipacking and carrying with can handles, bottle handles, and applicators. As part of the ProMach Bottling & Capping business line, Roberts PolyPro helps packaging customers protect and grow the reputation and trust of their consumers.

It’s easy to go green with multipack solutions from Roberts PolyPro. Each product is innovatively designed with sustainability front of mind. Trust Roberts PolyPro for reliable, eco-friendly, and efficient handle solutions.

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com

Marketing for Breweries has taken so many forms it's hard to even know what to do anymore. It's more than just a punch on a punch card, a scan of a QR code or some arbitrary point system. Loyalty is creating an experience that makes your customer tell their friends about the incredible experience they had at your brewery.

We are covering three key areas to help you get the most out of the customers you have, attract new beer drinkers and do it all without a headache or time suck for you and your staff.

How do you reach your Customers Digitally? How can you do it where everyone wins?

Attracting new guests with a rock solid Fist Time Guest Program.

Executing Digital Mug Clubs, Online Promotions, Dynamic Loyalty Programs and Tracking Success.

Using Mobile app technology we build direct lines of communication to your customers phone. Send specials, upgrades, updates, online ordering, loyalty, reservations, events, photo messages, basically anything that you want to use to keep your brewery top of mind. Our software helps automate a large portion of the communications to your customers so you don't have to spend time doing it every day. Using digital engagement tools we make it easy to pursue new ideas and connect with more customers.

Rob Frost & Dan Holen have been in the service industry (or serving it) for over 20 years and and bring unique perspective with cutting edge tech to solve the age old problem of how to grow your Brewery, in an increasingly digital world.

CBP members enjoy their first 2 months of Boelter Blue for free.

Sign up at https://boelter.com/brewery-app

This is a savings of $1,000 savings and just $99/mo after the trial

Fill out the form at Boelter.com/brewery-app

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state.

Next up: Rhode Island.

This conversation features:

Nils Weldy - Executive Director, Rhode Island Brewers Guild

Matt Gray – President, Ragged Island Brewing Company; President, RIBG

Josh Kaufman (VG) – Director of Finance, Proclamation Ale Company; Marketing Chair, RIBG

Luke Gerweck – Brewer, Tilted Barn Brewery; Technical Chair, RIBG

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Breweries have a love/hate relationship with food trucks. Many rely on them to provide a food option for their guests, and to create a more well-rounded taproom experience. However, as seen from countless threads in Craft Beer Professionals, the stress and frustration caused from food trucks often dampens the relationship. In this session, we will hear from brewery owners and managers on strategies that can help create mutually beneficial interactions, resulting in a better taproom experience for both businesses and guests.

This conversations features:

Jackie Tancredi (Brewlogix)

Kat Schermerhorn (Jackalope Brewing Company)

Kathie Hilbert-Hickey (Streetside Brewery)

Victoria Howell (MoMac Brewing Company)

Join us in-person for CBP Connects | Half workshop, half networking

In the current economic climate, banks are lending to small businesses less and less. Now, businesses can skip the bank and raise money from their customers, fans, and community. Learn more about different options for finding funding for your business, and why community funding is the way to go!

Banks aren't your only option. Join Honeycomb Credit, a platform for growing local businesses to borrow money from everyday investors, as they take you through the different options that breweries have for funding their next projects.

Join us in-person for CBP Connects

Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Beaches, big cities, and ski resorts. Such destinations have a built-in allure that is a driver for tourism. In this conversation, we will hear from several breweries that operate in tourist markets and learn how they have found their niche. We will discuss the unique challenges they face and how they've been able to truly stand out in an area already seen as a destination.

This conversations features:

KD Hill (Barrow Brewing)

Emily and Lee Holyoak (Side Hustle Brewing)

Nicole Smith (South Lake Brewing Company)

Tom Williams (St. Pete Brewing Company)

Join us in-person for CBP Connects | Half workshop, half networking

Charleston, SC | December 4-6, 2023

Grab your spot now at https://cbpconnects-charleston.eventbrite.com/

Join us for an engaging and insightful panel conversation that delves into the world of brewery merchandise and explores innovative strategies to amplify swag sales. In an era where craft breweries are not only known for their exceptional brews but also their unique brand identities, the importance of effective merchandise sales cannot be overstated. This panel brings together industry experts, marketing mavens, and merchandising gurus who have mastered the art of turning brewery merchandise into must-have items for enthusiasts and casual consumers alike.

This conversations features:

Andy Gehl (Third Space Brewing)

Lance Taylor (Boelter)

Maria Fields (Rhinegeist)

Rodney Campbell (Cask Branding)

Tom Paynter (No Label Brewing Company)

Join us in-person for CBP Connects
Half workshop, half networking
Charleston, SC | December 4-6, 2023
Grab your spot now at https://cbpconnects-charleston.eventbrite.com/