Craft to Career

In this candid and heartfelt episode, host Elizabeth Chappell opens up about her personal journey to becoming both a fabric designer and a published author in the quilting industry. Elizabeth takes you behind the scenes of her creative career, sharing the ups, downs, and everything in between as she navigated the world of quilting and design.

From her initial interest in quilting to the moment she decided to pursue a career in the quilting industry, Elizabeth discusses the challenges and triumphs that have shaped her journey. She goes into detail about the process of becoming a fabric designer, the steps she took to get her designs into the world, and how she made her dream of publishing her own books a reality.

Whether you're a fellow quilter looking to break into the industry, an aspiring author, or simply someone who enjoys hearing the stories of successful entrepreneurs, this episode is packed with insights, inspiration, and practical advice. Elizabeth's vulnerability and honesty will resonate with anyone looking to pursue their creative passions while building a business.

Key Takeaways:

• Starting the Journey: Hear how Elizabeth's passion for quilting turned into a desire to build a career in the quilting industry.
• Becoming a Fabric Designer: Learn the steps Elizabeth took to create her own fabric line and what it took to bring her designs to life.
• Publishing a Book: Elizabeth shares how she navigated the world of publishing and became an author in the quilting space.
• Personal Reflections: Get an inside look at the challenges Elizabeth faced and how she overcame them to build her dream career.

This episode is for anyone dreaming of turning their creative passion into a career, and Elizabeth's story will inspire you to take the next step in your own journey!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Running a successful online shop, especially in a creative niche like quilting, requires a mix of passion, strategy, and marketing savvy. In this episode, Victoria of Midlife Quilter shares her journey from fabric lover to shop owner and offers insights on how to succeed in the competitive world of online fabric retail.

Victoria dives into her experience of starting and growing her online fabric store and reveals one of her most effective marketing strategies that she believes every fabric shop owner should adopt. If you're thinking about opening an online store or are already running one, this episode is packed with practical tips to help you increase sales, build customer loyalty, and stand out in a crowded market.

Key Takeaways:

• Getting Started: Hear how Victoria took the leap into owning a fabric shop and how you can, too.
• Marketing Success: Discover the unique marketing idea Victoria believes all fabric shop owners should embrace to grow their audience.
• Customer Engagement: Learn strategies to keep your customers coming back and turning your online store into a destination for quilting enthusiasts.
• Business Mindset: How Victoria's approach to running her shop aligns with her values and how you can apply similar principles to your own business.

This episode is perfect for anyone looking to dive into the world of online retail, especially in the creative space. Listen in for inspiration and actionable strategies to help your online shop thrive!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Branding plays a crucial role in defining your business identity and attracting the right audience. This week, Sarah Ann Design, a branding and website expert for creative entrepreneurs, shares her insights on how to successfully define your brand and ensure it speaks to your ideal customers.

In this episode, Sarah explains the essential elements of effective branding, from choosing the right colors and fonts to building a website that resonates with your target market. Whether you're just starting out or looking to rebrand, this conversation is packed with actionable tips to help you create a brand that stands out.

Key Takeaways:

• Defining Your Brand: Learn the importance of a cohesive brand identity that reflects your business values and personality.
• Attracting Your Ideal Audience: Discover strategies for tailoring your brand messaging to speak directly to the customers you want to attract.
• Website Design Tips: How to create a user-friendly website that complements your brand and turns visitors into loyal clients.
• Visual Consistency: The power of consistency in your design elements, from logos to social media, and how it helps build brand recognition.

This episode is perfect for creative entrepreneurs who are looking to strengthen their branding, improve their website, and connect more deeply with their target audience. Tune in to gain the knowledge you need to elevate your business and make a lasting impression!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Looking to grow your business on Instagram and have more success with Reels? Jessica Rose of QuiltD Studios is here to share her insights! In this episode, Jessica reveals how she has used Instagram Reels to connect with her audience and expand her reach as a creative entrepreneur.

Instagram Reels can be a game-changer for your business, and Jessica explains the best practices for using them to their full potential. Whether you're looking to create more engaging content, reach a wider audience, or drive more sales, you'll learn practical tips and strategies to help you succeed.

Key Takeaways:

• How to leverage Reels: Jessica shares her approach to using Instagram Reels effectively to capture attention and grow your audience.
• Engagement strategies: Learn how to create content that resonates with your followers and encourages engagement.
• Tips for beginners: If you're new to Reels, Jessica breaks down simple steps to get started and boost your visibility.
• Business growth with Instagram: How Reels can be used not just for marketing but as a tool to directly impact your business growth.

If you're ready to take your Instagram presence to the next level, this episode is full of actionable insights to help you grow and thrive. Tune in to hear how Jessica Rose can help your business succeed with Instagram Reels!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Sometimes, putting yourself and your business out there can ruffle a few feathers—and that's perfectly okay. In fact, it might be a sign you're on the right track! In this episode, we dive into the concept of criticism, especially when it comes from "nay-sayers" or people who feel threatened by your success.

Criticism can sting, but it's also an opportunity. Learn how to handle the negative feedback with grace, and more importantly, how to use it as fuel to propel you forward. Being bold and visible in your business often means you're stepping into uncharted waters, and not everyone will agree with your approach. But that's not only okay—it's a sign of growth.

Key Takeaways:

• Criticism as a sign of progress: Understand how negative feedback often accompanies success and visibility.
• Turning negativity into motivation: Learn how to use criticism as a tool to motivate you rather than hinder you.
• Staying true to your vision: How to stay grounded in your mission and not let critics sway your path.
• Dealing with "nay-sayers": The best ways to manage and rise above people who try to bring you down.

Don't let criticism stop you from moving forward. Instead, use it as a springboard to grow and achieve even greater success!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Are you considering Pinterest for your business but aren't sure how to leverage it effectively? Wondering if it's really worth your time and effort? In this episode, Shereece Spain shares her expert insights on how Pinterest can become a powerhouse for sales and growth in your business.

Shereece walks us through the reasons why Pinterest should be on your radar, whether you're looking to increase visibility, drive traffic, or boost sales. With her expertise, she explains how Pinterest differs from other platforms and why it's particularly valuable for businesses like yours. She also discusses the option of hiring help to manage Pinterest marketing, giving you a clear idea of when and why it might make sense to bring in a pro.

If you've been hesitant about Pinterest or don't have the time or expertise to manage it yourself, this episode will provide the clarity you need to make an informed decision. Plus, Shereece outlines how hiring an expert can help you unlock Pinterest's full potential, saving you time and boosting your business results.

Key Takeaways:

• Why Pinterest matters for your business: Learn how Pinterest can be a game-changer for driving sales, traffic, and visibility.
• How Pinterest works differently: Understand the unique features of Pinterest and how they can align with your business goals.
• When to hire help: Shereece explains why outsourcing your Pinterest management can be a wise investment and how it can save you time and energy.
• Tips for maximizing Pinterest success: Learn actionable strategies for turning Pinterest into a revenue-generating tool.

Whether you're just starting out or ready to take your Pinterest strategy to the next level, this episode will help you understand how to use this platform to your advantage, and when to bring in a pro to handle it for you!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Building a business is a challenging yet rewarding experience, and having the right kind of support can make all the difference. In this episode, we discuss the importance of surrounding yourself with quilting friends who share similar interests and goals. These friendships are not just about having fun and enjoying the craft; they play a crucial role in supporting your entrepreneurial adventure.

We dive into how your quilting community can uplift you, provide advice, share valuable business tips, and help keep you motivated when times get tough. Whether it's brainstorming new ideas, offering constructive feedback, or simply being there for a chat, having a circle of like-minded friends can give you the confidence and strength to keep pushing forward in your creative business.

Key Takeaways:

• The role of community: How being surrounded by quilting friends with similar goals can provide emotional and professional support.
• Accountability: How friends can help you stay on track with your business goals and remind you of your potential.
• Sharing knowledge and growth: Learn how swapping ideas and strategies can lead to new opportunities for both your business and personal growth.
• The value of networking: Why building a network with those who understand your creative journey is essential for long-term success.

If you're feeling alone in your entrepreneurial journey, this episode will show you why creating or joining a supportive group of quilting friends can make all the difference. Let's dive in and explore how these relationships can truly elevate your business and your life!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

If you're wondering whether selling on Etsy is a good fit for your business, look no further than this episode with Lauren Keplinger. Lauren is an Etsy shop owner who has turned her shop into a successful business, and now she helps others do the same through coaching.

In this episode, Lauren shares her experience and expertise on how Etsy can be a powerful platform for growing your business, but also what it takes to succeed. She covers the benefits of Etsy, the challenges sellers face, and how to optimize your shop for visibility and sales.

In this episode, you'll learn:

• Etsy basics: Why Etsy can be a great platform for creatives looking to sell their products online.
• Shop optimization: Practical tips on how to make your shop stand out and drive traffic to your listings.
• Common pitfalls: The challenges that come with selling on Etsy and how to avoid them.
• Coaching advice: How Lauren coaches Etsy sellers to build a meaningful and sustainable income through the platform.

Whether you're new to Etsy or thinking about opening your own shop, this episode is packed with valuable insights and actionable advice for building a successful Etsy business.

Learn from Lauren Keplinger and discover if Etsy is the right choice for you and your products!

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Running a business while dealing with health challenges can feel overwhelming, but it is possible to succeed with the right strategies in place. In this episode, podcast host Elizabeth Chappell speaks with two inspiring entrepreneurs—Belle of Seams So Me and Alexa of The Wannabe Grandma—who share their personal journeys of managing their health while growing and running successful businesses.

Belle and Alexa open up about the daily realities of balancing health issues with entrepreneurship. They discuss the adjustments they've made to maintain productivity, stay motivated, and ensure their businesses thrive despite personal challenges. Their stories offer encouragement for anyone facing similar struggles and show that with the right mindset and support, you can overcome obstacles and keep moving forward.

In this episode, you'll learn:

• Balancing work and health: Discover how Belle and Alexa manage to stay productive and focused while navigating their health challenges.
• Adapting your business: Learn practical tips on adjusting your work routine to accommodate health needs without compromising your business's success.
• The importance of support: Find out how both guests leaned on community and resources to help them manage their businesses while taking care of themselves.
• Mindset matters: Hear about the mindset shifts that helped them stay resilient through tough times.

Whether you're managing a health issue or just looking for more ways to adapt your business to better suit your lifestyle, this episode is packed with valuable insights and real-life examples of how to thrive, no matter what you're facing.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

Thinking about attending QuiltCon or Quilt Market but not sure which one is right for you? Or are you wondering whether it's worth it to be a vendor at these major quilting events? In this episode, I dive into everything you need to know about both events to help you decide where your time and money are best spent.

Whether you're attending as a guest or considering being a vendor, I share practical tips on what to have prepared before exhibiting, what you should expect, and how to get the most out of your experience at these events. You'll hear about successful booth setups, how to engage with attendees, and what makes a booth stand out.

In this episode, you'll learn:

• QuiltCon vs. Quilt Market: Key differences between these two quilting events, and who should attend each.
• What to prepare before being a vendor: The essential steps to take to ensure your booth stands out and attracts customers.
• Tips for successful booth setups: Learn what works in a booth and what doesn't from firsthand experiences.
• How to maximize your visit as a guest: Whether you're there to network, learn, or shop, I share tips on how to make the most of these events.
• Should you exhibit or attend? Helpful advice on making the decision that will benefit your business and goals.

If you're considering attending or exhibiting at QuiltCon or Quilt Market, this episode will help you make an informed decision. Whether you're an aspiring vendor or looking to make connections as a guest, I've got the insights to guide you through these major quilting events.

SHOW NOTES:

https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy