Are your business proposals closing the deal—or costing you clients?

In this on-air coaching episode of the Sales Maven Show, host Nikki Rausch welcomes long-time client and email strategist Kathy Farah for a deep dive into improving sales conversations and conversions. Kathy specializes in helping high-level coaches and consultants build email systems that boost revenue, save time, and nurture relationships.

Together, they unpack what makes business proposals work—especially how to structure them with three clear options, avoid overwhelming jargon, and follow up with strategic “circle back” calls. Nikki also coaches Kathy on asking stronger discovery questions and positioning offers more effectively. You'll hear real-time coaching, actionable strategies, and insights into how small tweaks can make a big impact.

Whether you're pitching services or refining your offer, this episode is packed with practical guidance to help you close more sales with confidence.

Timestamps: 00:43 Welcome to the Sales Maven Show 00:52 Introducing Kathy Farah 01:38 Kathy's Email Marketing Expertise 03:10 The Importance of Email Lists 06:27 Common Mistakes in Email Marketing 11:20 Adapting to Client Needs 13:05 Effective Proposal Strategies 21:32 Affordable Training for Better Discovery 21:57 Crafting Effective Proposals 24:15 The Importance of Circle Back Calls 27:11 Avoiding Jargon in Proposals 31:20 Implementing Strategies for Success 32:30 Personal Insights and Contact Information

Connect with Kathy Farah: 🔗 Free Resource: Re-Engage Your List 🔗 Kathy on LinkedIn

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

For more actionable sales tips, download the FREE Closing The Sale Ebook.

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Nikki Rausch

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Sales Maven Society

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