What happens when a seasoned beverage industry veteran decides to revolutionize the alcohol-free cider market? In this fascinating conversation, John Logue, founder of Chance Clean Cider, takes us behind the scenes of creating what might be the most authentic British alcohol-free cider on the market.

Having cut his teeth at industry giants like Diageo, Rekorderlig, BrewDog, and Lucky Saint, John identified a glaring gap in the non-alcoholic space. While beer, spirits, and wine had seen quality alcohol-free alternatives emerge, cider – the UK's third largest drinks category – remained woefully underrepresented. Drawing on his extensive experience, John embarked on a three-and-a-half-year journey to develop a cider that would stand on its own merits, not just as an alcohol-free version of something else.

The conversation delves deep into the technical process of creating alcohol-free cider – from starting with high-ABV traditional cider, to the careful blending with concentrated apple juice to restore body and flavor after liquoring down. But beyond the technical aspects, John shares candid insights into the challenges of launching a beverage brand: securing investment, navigating production partnerships, establishing distribution channels, and building a brand from scratch. His refreshingly honest take on founder life reveals both the thrilling and terrifying sides of entrepreneurship.

What emerges is a compelling vision for the future of drinking culture – one where quality non-alcoholic options help sustain our beloved hospitality venues by giving people more reasons to socialize without alcohol being the focal point. The "permission" to enjoy sophisticated, adult drinks regardless of ABV content is reshaping how we think about social occasions. Whether you're sober, sober-curious, or simply looking to moderate your drinking through "zebra striping," this conversation offers a thoughtful look at how our relationship with alcohol is evolving. Fancy taking a chance on something new? Your next favorite cider might just be alcohol-free.

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