In this episode of Lattes and Lasers, hosts Holly McCaig and Amy Kant dive into the essential yet often overlooked world of crafting a robust web presence. But first, they indulge in the delightful Bones Coffee’s Cookies and Dreams roast, a heavenly blend that transports you to a world of chocolate cookie sandwich and vanilla ice cream flavors, all in a coffee cup.

As they sip on their dreamy brew, Holly and Amy emphasize the significance of having not just a website but a strategic online presence. They discuss how even a simple landing page can be a game-changer, ensuring potential customers can find you, understand your offerings, and easily connect with your brand.

The hosts provide practical advice on how to start, suggesting steps such as securing a domain name and ensuring consistent social media handles. They advocate for platforms like WordPress, emphasizing the importance of owning your site and exploring options like Squarespace and Shopify for those considering e-commerce.

But it’s not just about having a website—it’s about driving action. Holly and Amy emphasize the importance of calls-to-action and building an email list. They share tips on enticing visitors to sign up, such as offering discounts or exclusive content, and leveraging social media to amplify your offerings.

As the episode wraps up, Holly and Amy remind listeners that an email list is a golden ticket to fostering lasting relationships with customers, perfect for announcements, sales, and managing crises. With their expert advice, listeners are empowered to take their digital presence to the next level, one click at a time.

Enter to win a FREE website audit
To show the importance of having a strong digital presence, Lattes and Lasers is excited to announce we are giving away a FREE website audit to one lucky winner (a $999 value). Amy offers website audits in her website consulting business at Sconnie Squirrel. Visit lattesandlasers.com/webaudit to enter! A winner will be announced on March 15, 2024.

Resources

• Domain Registrar: NameCheap.com
• Website Hosting: SiteGround (save up to 85% with our link) * and WPEngine (save $$ with our link)*
• Website Design + Fractional Webmaster Services: SconnieSquirrelwp.com

*Affiliate disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. Some pages may contain affiliate links through which - at no additional cost to you - I may earn a small commission.

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