Product Powerhouse

Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024.

Key Takeaways:

• Understanding how Shopify themes work
• Why you need to look for essential features instead of focusing on how the theme looks
• How to find inspiration for your website
• The biggest differences between the free Dawn theme and premiums theme in the Shopify theme store
• Tools for customizing your theme for your brand
• A list of my personal favorite themes

For a list of all the apps and themes I mentioned visit this blog post. 

Get your first month of Shopify for only $1*

Additional Resources:

• DIY Shopify - Create an amazing Shopify website.
• Join our Product Powerhouse Community on Facebook for more support and insights.

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business.

Key Topics Discussed:

• Introduction to Tara Sutton and Everything Done to a T
• The evolution of Tara's business over the past decade
• Transitioning from a full-time corporate job to full-time entrepreneurship
• Navigating the challenges when her husband was laid off
• Strategies for maintaining a consistent social media presence
• The importance of trusting your gut in business decisions
• Practical tips for beginners in the business world

Connect with Tara Sutton:

• Instagram: everything.done.to.a.t
• TikTok: everything.done.to.a.t
• Website: www.everythingdonetoat.com

Additional Resources:

• Link to Tara’s Sports Mom Collection
• Erin’s top tips for marketing without social media
• Join the Ultimate Product Party

Thank You for Listening! If you enjoyed this episode, please subscribe, rate, and leave a review. Stay tuned for more inspiring stories and practical advice on the Product Powerhouse Podcast!

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse Podcast,  host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned including the importance of attending in-person events, and the joy of connecting with fellow product-based business owners.

Highlights include meeting speakers, the importance of showing up authentically in your business, working smarter, not harder, and the philosophy of 'take what you need and leave the rest.' 

Links mentioned in this episode:

• The Ultimate Product Party 
• Find Your New Biz Bestie At The Ultimate Product Party podcast episode with Cat + Allison 
• Getting Your Small Business in Gift Guides with Allison Carter 
• Growing a Sustainable Product Business with Tracy Matthews

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other businesses to purchase and use her beautiful designs on their products.

Erin and Leah dive deep into the world of art licensing, discussing what it is, how to get started, and how it can be a fantastic stream of revenue for artists and business owners. They share insights and tips on finding your niche, identifying potential licensing opportunities, and building relationships with companies interested in licensing your art.

Leah shares her journey as an artist, starting from her childhood love for arts and crafts to discovering her passion for surface pattern design. She talks about how she got started in licensing her designs, the role of print-on-demand sites like Spoonflower and Redbubble, and the importance of contracts and trust in the licensing process.

Throughout the conversation, Erin and Leah emphasize the importance of perseverance, dedication, and finding joy in the creative process. They encourage listeners to embrace the fun aspects of their artistic journey while also tackling the necessary tasks that may not be as exciting. Leah reminds us that success in art licensing takes time and effort, but the rewards can be significant.

Whether you're an artist looking to monetize your creations or a business owner seeking unique designs for your products, this episode will inspire you to explore the world of art licensing and discover the endless possibilities it offers. So grab a cup of coffee, sit back, and join Erin and Leah as they delve into the exciting realm of art licensing on the Product Powerhouse Podcast.

Links mentioned:
Sketch Design Repeat
Art Licensing with Mabel Tan Facebook group

Connect with Leah:
CoastL Studio website
Instagram

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app. 

Here are the key takeaways from this episode: 

• The Shopify Email app is an email service provider available to all Shopify users.
• It allows users to create email marketing campaigns, automation, and send various types of emails such as newsletters, welcome sequences, thank you messages, and abandoned cart reminders.
• Having both an inbox and an email service provider is essential for effective email marketing.
• The Shopify Email app is a cost-effective option for those on a tight budget, as it offers up to 10,000 free emails per month.
• While the app may not have all the advanced features of other platforms, it is a great choice for beginners or those who find other platforms overwhelming.
• Users can customize email templates and integrate the app with other tools on their Shopify store.
• Erin announces her new course on using the Shopify Email app, which covers setup, branding, creating campaigns and automations, managing audiences, and more.

Links Mentioned:
Shopify Email App
Shopify Help Center

Erin's new Shopify Email Course 

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.

• Overcoming self-doubt and building confidence is possible for everyone
• Changing perspective and focusing on strengths can help build confidence
• The subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammed
• Practical techniques, such as celebrating wins and setting achievable goals, can boost confidence
• Neuro-linguistic programming (NLP) and hypnotherapy are effective tools for building confidence
• Building trust in oneself is key to overcoming self-doubt
• Anchoring positive feelings to a song can help maintain confidence in challenging situations

Connect with Chantal Dempsey:
Website
Instagram
LinkedIn

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.

The main topics covered in this episode:

• The decision to pause the podcast to focus on creating new content.
• The impact of changes in her work environment on her energy and passion for her business.
•  The realization that she needs back-and-forth interaction, like podcast interviews, to fuel her passion and energy.
• Updates on client projects, including the launch of two websites and her focus on VIP days.
• Exciting upcoming events, such as the Product Powerhouse Summit and business trips to California and Vegas.

As Erin wraps up the episode, she expresses gratitude for her listeners' support and excitement about the fresh, engaging content she has lined up for the rest of 2024. Despite the challenges, she's back and ready to fuel your product-based business with valuable insights, interviews, and educational resources. Thank you for tuning in and be sure to join her for the next episode!

Sign up for the Product Powerhouse Summit waitlist! 

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. 

Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game. 

Key topics and takeaways:

• Mapping out campaign themes for product-based businesses
• Long form content for attracting new customers and nurturing existing ones
• Committing to a consistency that can be maintained
• Repurposing long form content into other formats

Connect with Ruthie Sterrett:
Website
Podcast
Instagram

10 Ways to Get More Eyes on Your Business

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In today's episode, we dive deep into the various wholesale options available on Shopify. Whether you're a seasoned shop owner or just starting, understanding how to integrate wholesale into your Shopify store can significantly boost your business. We’ll explore three main methods: using discount codes, leveraging wholesale apps, and creating separate wholesale stores. Plus, we share a pleasant surprise review from Emily at Wholesale in a Box, and essential tips for onboarding and nurturing your wholesale customers.

In this episode, we will cover:
- The three main wholesale options on Shopify

- Pros and cons of each option

- Considerations for customer experience and cost

- The host's guest interview on Wholesaleinabox.com

- A positive review of the DIY Shopify course

Thank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse.

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her renowned Turkish towel company. Discover the insights and strategies she uses to create businesses with the intent to sell and how you can apply these lessons to your own entrepreneurial journey. From understanding profitability and pricing to knowing your target market and the five essential pillars of retail, Grace’s expertise is invaluable.

Key Topics:

• Grace’s background in retail and e-commerce
• The concept of businesses as sellable assets
• Building a business with an exit strategy
• Importance of profitability and pricing strategies
• Identifying and understanding your target market
• The five Ps of retail: Product, Person, Price, Place, Promotion
• Practical advice for e-commerce and creative entrepreneurs
• The benefits of in-person events for gaining customer feedback

Connect with Grace Hayden:

Website

Start an E-commerce Business From Scratch book on Amazon

TikTok

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website