In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her renowned Turkish towel company. Discover the insights and strategies she uses to create businesses with the intent to sell and how you can apply these lessons to your own entrepreneurial journey. From understanding profitability and pricing to knowing your target market and the five essential pillars of retail, Grace’s expertise is invaluable.

Key Topics:

• Grace’s background in retail and e-commerce
• The concept of businesses as sellable assets
• Building a business with an exit strategy
• Importance of profitability and pricing strategies
• Identifying and understanding your target market
• The five Ps of retail: Product, Person, Price, Place, Promotion
• Practical advice for e-commerce and creative entrepreneurs
• The benefits of in-person events for gaining customer feedback

Connect with Grace Hayden:

Website

Start an E-commerce Business From Scratch book on Amazon

TikTok

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website