Product Powerhouse

On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy. 

Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!

Our next virtual summit is happening April 18th 2023! Join the waitlist now to be the first to hear when registration opens. 

On this episode we cover …

• Discovering the parts of your business you love the most and leaning into your strengths
• Why you need to be the face of your small business
• Why some really talented makers, artists and designers struggle to grow their business 
• How to overcome fears around showing up on video
• Why it is so important for you to be the number 1 hype women for your business 
• How to remove your emotions from customer feedback
• And so much more. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Erin and how I help product-based business owners at Product Powerhouse.

CONNECT WITH ROBYN CLARK:
Jewelry Business Academy
Jewelry Business Academy podcast
Robyn’s Instagram

CONNECT WITH ERIN ALEXANDER:
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Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target audience and creating resources that they will use. The host speaks from her own experience and how she was able to take time off from social media and still make sales by diversifying her marketing strategies.

We'll talk about...

• why you should diversify your marketing efforts
• how to determine where you should be marketing your business 
• the number on marketing strategy that everyone should be using (Spoiler alert: its email!) 
• Types of marketing that are really effective for product-based business owners

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers. 

She discusses the importance of understanding your customer's desires, actions, and  demographics, and what delights them as buyers, and how to use this information to create effective messaging and marketing strategies.

We talk about how a lot of businesses are struggling to create the right messages to actually connect with the customers and how that dictates how you should be marketing your business. 

We also talk about how important it is to lean into your intuition and look inward for answers in your business, rather than always searching for the next course or program that promises to deliver the secret to success. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more  at Product Powerhouse.

CONNECT WITH MONICA SHARMA PATNEKAR:
Website
Instagram
Desires over Demographics framework

CONNECT WITH ERIN ALEXANDER:
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Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money.

Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in real-life situations. 

Kate and I discuss old Pinterest marketing strategies that are outdated and no longer effective, and what to do instead because Pinterest has changed dramatically over the years. She even talks about how the new Pinterest CEO is focused on the connections between e-commerce and Pinterest. 

Additionally, Kate emphasizes the importance of giving ourselves grace as business owners, especially in the current landscape of the world. She encourages us to find a community and lean on them for support. Whether you're new to Pinterest marketing or a seasoned pro, you're sure to learn something new from this episode.

CONNECT WITH KATE AHL:
Website
Simple Pin Shop (aff link)
Simple Pin Podcast
Pinterest 
Instagram
Facebook
LinkedIn
YouTube

CONNECT WITH ERIN ALEXANDER:
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Facebook Community
Instagram
YouTube
DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business.

Khadirah  emphasizes the importance of documenting the day-to-day tasks you do in your business for a week or two. By doing so, you can identify what you're spending most of your time on and what tasks can be delegated to others. Kadirah also suggests recording yourself doing tasks to create standard operating procedures (SOPs), making it easier for your team to replicate the tasks in the future.

Creating systems and processes can feel overwhelming, but Kadirah shares her tips on how to break down the process into smaller, more manageable tasks. She also recommends her favorite tech tools that can to help combine tasks and automate processes.

Khadirah also emphasizes the importance of leaning on your team and allowing them to use their own gifts and talents. By doing so, you can delegate tasks that they excel in and focus on your own strengths. This approach not only increases productivity but also helps to build a stronger team dynamic.

If you're looking to streamline your business processes and create systems that work, be sure to tune in to this episode of the Product Powerhouse podcast with Khadirah Muhammad from SucceedingWithSystems.com.

CONNECT WITH KHADIRAH MUHAMMAD:

SucceedingWithSystems.com

Get the Khadirah's Guide

Instagram

CONNECT WITH ERIN ALEXANDER:

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Facebook

Instagram

YouTube

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode, we'll discuss why updating your e-commerce shop through a redesign using Shopify can have significant business benefits beyond just making your site look better. We'll cover the top benefits of a redesign and how they can help you increase sales and customer satisfaction.

Benefits of a Redesign:

1. Improved User Experience: A redesign can make your site easier to navigate and find what customers are looking for, leading to increased sales and customer satisfaction.
2. Search Engine Optimization: A redesign can optimize your site for search engines, resulting in higher rankings and increased organic traffic, leading to more visibility and a wider customer base.
3. Improved Load Speed and Mobile-Friendliness: A redesign can improve your site's load speed, reducing bounce rates and increasing conversions. It can also make your site mobile-friendly, which is crucial as more people use mobile devices to shop online.
4. Refreshed Brand Look and Feel: A redesign can give your brand a fresh new look, helping you stand out from the competition, build brand awareness and loyalty, and ultimately increase sales and repeat business.

Ultimately, a redesign using Shopify can help you take your e-commerce shop to the next level by improving the user experience, optimizing for search engines, improving load speed and mobile-friendliness, and refreshing your brand's look and feel. It's not just about making your site look better, but about making it work better for your customers and your business.

CONNECT WITH ERIN ALEXANDER:

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Facebook

Instagram

YouTube

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

On this episode of the Product Powerhouse Podcast we are talking about 6 common myths that are going around about running a Shopify store. 

Build your Shopify BOOTCAMP in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

Join me at the The Ultimate Product Party (aff link) happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!

On this episode we cover …

• Six myths that are going around on TikTok about Shopify and why they aren’t true
• The details of my new group program, Build Your Shop(ify) Bootcamp

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Erin and how I help product-based business owners at Product Powerhouse.

CONNECT WITH ERIN ALEXANDER:

UNFILTERED - New subscriber only podcast for $3/month

Facebook

Instagram

YouTube

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

This week on the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. 

Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!

This week the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. We talk about a lot of fun topics in this episode like, 

• Meeting new people at in-person events
• Creating boundaries in your business and life, so that you CAN have a business and a life.
• Believing that what you’ve done is the right thing and it will all work out the way it was destined to work out in the end
• All the details of The Ultimate Product Party, happening May 17-18th in Nashville, TN. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH THE ULTIMATE PRODUCT PARTY:

Instagram

Allison’s Instagram 

Cat’s Instagram

Ultimate Product Party Website

→ GET YOUR TICKET HERE (aff link)

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Episode 139 of the Product Powerhouse podcast is all about how to effectively plan your product assortment for maximum profits with Kristin Fisher from BOCU. 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!

In this episode of the Product Powerhouse Podcast, Kristin Fisher from BOCU is sharing the steps she takes to plan an effective product assortment to maximize your profits and how to move inventory that didn’t sell well. 

In this episode Kristin and I chat about:

• Making decisions in your business based on sales data
• Planning your product assortment whether you run a brick and mortar or you have a handmade business
• How much we both believe in testing and experimenting in our businesses and using everything as a learning opportunity

Be sure to tune in to past episodes to hear more  practical tips on growing your product shop.

Thank you for listening! If you enjoyed this episode, please follow, rate and review the podcast on your favorite podcast app.

Learn more about Product Powerhouse and Erin at Product Powerhouse.

CONNECT WITH KRISTIN FISHER:

Bocu Instagram

Shop Bocu Website

Save 15% with your first order with the code “PRODUCTPOWERHOUSE15”

Product to Profit Coach Instagram

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

This week, episode 138  of the Product Powerhouse Podcast is about creating brand loyalty in your product based business! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, my guest Kerri Fitzgerald and I are sharing the importance of creating ways to make it easy for customers to spend more money with your business and actionable steps (and examples) you can take right now to create brand loyalty, just like when you get free drinks from your local coffee stand.

Some of the talking points I and Kerri go over in this episode include:

• The difference between loyalty program, affiliate programs, and asking customers to share with their friends and family for a small incentive
• Why it’s so important to connect with your customers when they take time and effort to mention or tag you on social media
• How an amazing unboxing experience can add value to your business and make your customers feel appreciated
  
  

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH KERRI FITZGERALD:

Website

Instagram

Membership

Podcast

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website