In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target audience and creating resources that they will use. The host speaks from her own experience and how she was able to take time off from social media and still make sales by diversifying her marketing strategies.

We'll talk about...

• why you should diversify your marketing efforts
• how to determine where you should be marketing your business 
• the number on marketing strategy that everyone should be using (Spoiler alert: its email!) 
• Types of marketing that are really effective for product-based business owners

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