In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers. 

She discusses the importance of understanding your customer's desires, actions, and  demographics, and what delights them as buyers, and how to use this information to create effective messaging and marketing strategies.

We talk about how a lot of businesses are struggling to create the right messages to actually connect with the customers and how that dictates how you should be marketing your business. 

We also talk about how important it is to lean into your intuition and look inward for answers in your business, rather than always searching for the next course or program that promises to deliver the secret to success. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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