Product Powerhouse

In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business.

Key Points:

• Kristina's background in tech product development and how she used that experience to start a CPG baking business.
• The importance of building a strong brand foundation, especially when bootstrapping a business.
• How Kristina's focus on building relationships with smaller specialty shops to grow in her wholesale efforts

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

Connect with Kristina Schlegel

• Make Bake website
• Linked In
• Make Bake Instagram

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Product Powerhouse Website

Every year I find myself setting a random-ish revenue goal for business, which is always based on a percentage of growth from the previous year. I never really set goals beyond that because I always feel like I’m setting goals wrong. If that sounds like you, then listen up…

This week episode 136 of the Product Powerhouse Podcast is about how to set business goals that actually feel good with my biz friend, Carley Zuercher from Twocan.  

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, Carley is sharing the importance of setting goals that you feel good achieving and actionable steps you can take right now to tweak your goals so that they are specific to you and your own needs. 

Some of the talking points Carley go over in this episode include:

• Creating ways of measuring your goals when they are hard to measure
• How to set a goal so that you actually do get what you want even if you are feeling resistance
• Questions to ask yourself as you are creating goals so they are aligned with your own needs and wants
• Celebrating the journey towards your goal along the way, not just the end result

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about creating goals that feel achievable and fun this year.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH CARLEY ZUERCHER:

Website

Instagram

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

One of the most important parts of your Shopify store are the photos of your products! Having amazing photography will help your business thrive. This week, episode 135  of the Product Powerhouse Podcast is about the 3 main types of product photography you should have on your website. 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, Michelle Fiorello from Vision Balm is  sharing the importance of having great photos of your products  and actionable steps to help you plan and prepare for your next professional photoshoot. 

Some of the talking points Michelle Fiorello and I go over in this episode include:

• 3 types of product photography and when to use each type
• What you need to do before you hire a photographer
• The process of hiring a photographer who might not be local to you
• Setting realistic expectations with your finances as an entrepreneur

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH Michelle Fiorello:

Facebook

Instagram

Website

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

If you’ve ever wondered what it’s like working with a fulfillment center as a small product based business this episode is for you. This week, episode 133 of the Product Powerhouse Podcast is about working with a fulfillment center for women owned product business, especially for subscription box owners! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, Laura Kockler from Sub Support Her is sharing exactly what it’s like working with a fulfillment center and how she’s revolutionizing the fulfillment industry by creating a fulfillment center that works only with female owned companies. 

Laura Kockler is the creator of Sub Support Her, which is a full-service fulfillment center for woman owned subscription box and product-based businesses. She works hard to maintain a value led company centered on female empowerment, equality, passion, and fun. She has never been one to allow fear to hold her back, and she is on a mission to alter the warehouse and fulfillment industry. 

Some of the talking points Laura and I go over in this episode include:

• What it was like starting a subscription box at the start of the pandemic.
• How her company Sub Support Her is changing the industry of fulfillment for small woman owned product businesses. 
• Ways that using a fulfillment center can create freedom in your business.
• When taking a big leap is better than taking a baby step in your own business.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH Laura Kockler:

Facebook

Instagram

Pinterest

TikTok

Website

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

As we head into a new year, it’s important to think about what you’d like to see in your life and business in 2023. I know this season can be busy, so it’s important that you take time when you can to plan.  This week, episode 132 of the Product Powerhouse Podcast is about how to goal set for 2023 in just one day! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of setting goals for your product business and actionable steps you can take right now to set goals that you’ll feel good about. 

Some of the talking points I go over in this episode include the following:

• Benefits of goal setting for entrepreneurs and small business owners.
• What good goals actually look like depending on your stage of business.
• Creating SMARTER goals– specific, measurable, actionable, risky, timely, exciting, and relevant
• How to structure your goal-setting day so that you can make the most of it.
• The importance of celebrating your wins no matter how small they might feel.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

LINKS MENTIONED:

Passion Planner

PowerSheets

Best Today 

Full Focus

Atomic Habits

Ep 82: Forecasting in your Product Business with Stefanie Schoen

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

As business owners, it’s easy to get caught up in our perfectionism and feelings of imposter syndrome. It can be difficult to put ourselves out there and promote our products to potential customers. This week, episode 131 of the Product Powerhouse Podcast is about working through self-doubt and running your product shop with ease! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, Cayce Eastwood is sharing the importance of getting support in your personal and business life. We also discuss some actionable steps you can take to work through any imposter syndrome you’re feeling right now. 

Cayce Eastwood is a Confidence Coach for creative small business owners (in addition to running her own craft business). She works with creative business owners whose self-doubt, perfectionism and fear of failure is holding them back from truly showing up and running their business.

Some of the talking points Cayce Eastwood and I go over in this episode include:

• How imposters syndrome shows up in our creative businesses.
• Understanding how to know if you’re struggling with feelings of imposter syndrome.
• Ways to connect with yourself when you’re feeling disconnected and overwhelmed.
• First steps when you want to make a change in your life.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways! 

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

CONNECT WITH CAYCE EASTWOOD:

Instagram

Website

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

LINKS MENTIONED:

The Artist’s Way by Julia Cameron

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

TikTok is here to stay, and even though the platform might not be for everyone, it’s important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It’s a marketing channel for your business. You don’t have to love it for it to be powerful. This week, episode 130 of the Product Powerhouse Podcast is about how product-based businesses can increase sales with TikTok! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of using TikTok as a marketing channel to share your products and actionable steps you can take right now to get started on the platform. 

Some of the talking points I  go over in this episode include:

• A breakdown of what TikTok is as a marketing tool. 
• What makes TikTok different than other social platforms.
• The importance of doing research to see if it makes sense for you to be on the app.
• How to create engaging content that gets you results based on your pre-determined goals.

Don’t forget that TikTok is just an additional marketing channel. It shouldn’t replace the marketing that you’re doing now that is already working. 

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on growing your product shop and to hear even more about the abovementioned points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

LINKS MENTIONED:

How to get on the TikTok for you page (Hootsuite article)

How the TikTok Algorithm Works (Hootsuite article)

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer’s attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok. 

Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022.

Some of the talking points Lauren Schwartz and I go over in this episode include:

• Why it’s worth putting in the effort to create video ads.
• What to talk about during your video ad to get the most traction. 
• The importance of testing variations of your ad to ensure you’re focusing on what’s working.
• Where to start in growing your TikTok and running ads on the platform.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

CONNECT WITH LAUREN SCHWARTZ:

The Loft 325

Instagram

Facebook

TikTok

Twitter

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Growing a business often feels like working on a puzzle with the pieces upside down. We can piece together the edges and the corners, but filling in the middle feels like a shot in the dark. By using the seasons of your business as a guide, I’m hoping to help you understand where you are and what things you need to do to get to the next season. This week, episode 128 of the Product Powerhouse Podcast is about the five seasons of your product business! 

Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.

Here is a quick breakdown of each of the seasons, but be sure to listen to the full episode to get more details. In each, you’ll also get actionable steps on what you should be doing to move from one season to the next.

Season One - Establishing

In this season, you are going from zero to one. You’re building from resources easily available to you. It usually costs you heavily in time and sometimes money as you get your business up and running. 

Season Two - Growing

You are putting down roots in this season. You’ve successfully built something that needs to be tended to so that it can grow sustainably. This is a great time to start automating and creating systems to give you more time. 

Season Three - Full Steam Ahead

In this season, you are focusing on running on all cylinders because your product suite and processes are fine-tuned. This is a great time to consider how your business fits into your life.

Season Four - Max Capacity (Coasting)

Things steady out in this season, and some business owners decide to stay in this season instead of moving into the next one. During this time, your team is supporting you with orders and customers, your systems are running smoothly, and your profit margins are healthy.

Season Five - Expansion

You’re preparing for what’s next in this season. You have a clear vision of the direction you want the business to go and you’re getting everything ready to make that happen.

Thank you for listening! Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

CONNECT WITH ERIN ALEXANDER:

Facebook

Instagram

YouTube

Show Notes

Work with Erin!

Simplified SEO Course

DIY Shopify Course

LINKS MENTIONED:

Ep 103: How to G

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Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website