TikTok is here to stay, and even though the platform might not be for everyone, it’s important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It’s a marketing channel for your business. You don’t have to love it for it to be powerful. This week, episode 130 of the Product Powerhouse Podcast is about how product-based businesses can increase sales with TikTok! 

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In this episode of the Product Powerhouse Podcast, I’m sharing the importance of using TikTok as a marketing channel to share your products and actionable steps you can take right now to get started on the platform. 

Some of the talking points I  go over in this episode include:

• A breakdown of what TikTok is as a marketing tool. 
• What makes TikTok different than other social platforms.
• The importance of doing research to see if it makes sense for you to be on the app.
• How to create engaging content that gets you results based on your pre-determined goals.

Don’t forget that TikTok is just an additional marketing channel. It shouldn’t replace the marketing that you’re doing now that is already working. 

Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on growing your product shop and to hear even more about the abovementioned points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

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Show Notes

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LINKS MENTIONED:

How to get on the TikTok for you page (Hootsuite article)

How the TikTok Algorithm Works (Hootsuite article)

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