Product Powerhouse

Have you ever sat down and thought about the future of your business? Looking to the future can be especially for entrepreneurs since we tend to be focused on the day-to-day. It’s important that we look ahead though, so we can plan for the shifts that can happen in our industries. This week, episode 116 of the Product Powerhouse Podcast is about the future of eCommerce! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of thinking about the future of eCommerce, the trends we are seeing, some ways your business can be ready for what’s to come, and resources to help you stay informed. 

Some of the talking points I go over in this episode include:

• Ten things to expect in the future of eCommerce and how to ready your business for them.
• How the pandemic fast-tracked the growth of online businesses.
• Three major trends to watch going forward.
• What we can do to prepare for these trends.
• Resources to help you stay in the “know” for the future of eCommerce.

I know this was a little heavy but I don’t want you to be overwhelmed. Just don’t forget to stay curious.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Ep 103: How to grow your business with collaborations

What Impact does Brand Equity have on Profit? [Investopedia]

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This episode is a little different; I was on the Feel Good Social podcast with my friend Kinsey. and I shared my top tips for beginners on shopify. I am so excited for this podcast swap - she’ll be on our podcast soon too! This week, episode 115 of the Product Powerhouse Podcast is about getting started on Shopify! 

In this episode of the Product Powerhouse Podcast, I’m on the Feel Good Social podcast sharing the importance of an affiliate program and actionable steps you can take right now to start your own shopify store from scratch. 

Some of the talking points I go over in this episode include:

• Three go to tips when you’re just starting shopify, like listing a product first, in order to be successful on shopify.
• Why the goal isn’t to sound “professional” on our websites, but rather to be human and to talk to our customers like they are human too.
• The two different types of marketing for your business: nurturing your current audience and creating a new audience.
• Who affiliate marketing is good for, and who may not be a good fit for affiliate programs, as well as examples of how to utilize an affiliate program for your business. 

If you’re starting your journey with Shopify this episode will help you hit the ground running. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

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Lori Rice knows what it takes to capture a beautiful product photo. She also knows the value in those “other” photos most product-based businesses forget about - like lifestyle, mood/vibe shots, product-in-action shots, and more. She also gives you permission to learn how to take good photos on a budget and tells us in this episode that you don’t need to outsource everything, especially if it’s not in the budget right now. This week, episode 140 of the Product Powerhouse Podcast is about why you need more than just product photos on your website and social media accounts! 

In this episode of the Product Powerhouse Podcast, Lori Rice and I are sharing the importance of good photos for your website and actionable steps you can take right now to take better photos today. 

Some of the talking points Lori and I go over in this episode include:

• How Lori went from being a nutrition expert to the food photography space, and why her path led her in that direction.
• Why having more than just product photos on your website can make or break your conversion rate.
• The different types of photos many product-based businesses forget to include in their website design.
• When to outsource, and when to embrace your passions or what seems fun in your business, and learn to do those tasks.

Product photos are great, but there’s more to a good website than just what you sell. It’s about the mood and the way in which you showcase your products. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Freebie - Free produce shots

Freebie - 5 steps to better photos

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It’s difficult to play big when we get bogged down with the things we see in the world. It can be especially difficult when life hits you with a health crisis. This week, episode 113 of the Product Powerhouse Podcast is about making big shifts in your life and business when you go through a health crisis! 

In this episode of the Product Powerhouse Podcast, Joyia Jones about how her cancer diagnosis shifted the way she approaches life and business. She also shares ways that she’s been able to ensure that she’s making time for the things that matter most to her. 

Some of the talking points Joyia and I go over in this episode include:

• Joyia’s journey into entrepreneurship.
• Turning life experiences – both good and bad – into creative inspiration for jewelry pieces.
• The importance of prioritizing yourself and aligning your priorities in business and life.
• How to shift your business so you can take more time for yourself.

You have so much to offer. It’s time to stop playing small and let your awesomeness shine. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

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I always say that one of my favorite parts about website design is that you have to be creative within the box of web design. You have to make sure your website functions the way a customer expects it to, but with design, you can push the boundaries a little bit and make your website unique and functional. This is one of my favorite topics to talk about! This week, episode 112 of the Product Powerhouse Podcast is about conversion-based design within your website design! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of speaking the customer’s language on your website and actionable steps you can take right now to convert more website viewers into customers. 

Some of the talking points I go over in this episode include:

• The definition of conversion-centered design and why it’s such a key piece to your website.
• Function over Design; why we sometimes need to compromise how beautiful our website looks in order to keep it functional for our customers.
• Why hyperlinks aren’t enough to get people on your site to take action, and why buttons need to be on your website to get people to do what you want them to.
• How to create flow on your page while simultaneously providing enough information to make the buying decision easy and draw their attention to important information on your website.

Sometimes we have to sacrifice the fun designs for function, but the power comes from paying close attention to these things we discussed in today’s episode to make sure your website does convert. If you don’t pay attention to these design elements, you’ll be hurting your business. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:

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Have you been curious how to make your small business wholesale and more efficient? Emily Kerr-Finell, the brains behind Wholesale in a Box, knows what it means to look at your business and figure out if wholesale is right for your goals and dreams, and if so, how to accomplish the ins and outs of that journey. No copy-paste strategies here, Emily strives to help you discover your business’ path through wholesale and help you get into shops and stores nationwide. This week, episode 111 of the Product Powerhouse Podcast is about if wholesale is right for your business or not! 

In this episode of the Product Powerhouse Podcast, Emily Kerr-Finell is sharing the importance of understanding your business goals to see if wholesale is the right choice for you and actionable steps you can take right now to start your own wholesale journey if it is the right next step for you. 

Some of the talking points Emily and I go over in this episode include:

• Why the copy-paste methods of wholesale don’t work anymore, and why she doesn’t sell what “worked for her” but rather strive to help you find your own path through wholesale.
• What the small business needs to do and know before they even start wholesale in order to be successful.
• How to tell if you should be doing wholesale, or focusing on direct to consumer, and why you should do the work to find out instead of going all in before you’re ready.
• The benefits and risks associated with wholesale, and why experimentation is an important step in the process.

If you’ve been curious about starting wholesale but haven’t known where to look, start with this episode! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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I love marketing. It’s really exhausting, but also really rewarding. Perhaps you love marketing as much as I do, or maybe you just love to hate it. However, if we could love marketing all the time, we could trust the process and rest in the knowledge that what we are doing is truly effective. This week, episode 110 of the Product Powerhouse Podcast is about how to align your marketing strategy with your business! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of social listening and actionable steps you can take right now to know your ideal customer beyond assumptions. 

Some of the talking points I go over in this episode include:

• Why assuming what your customer wants or needs can be detrimental to your marketing and why your ideal customer workbooks may not be accurate.
• The importance of market research to deeply understand your true ideal customer and knowing if your marketing campaigns now are targeting the right people.
• Why you need to practice and pay attention to the sweet skill of social listening, and how conversations around you, but not about you necessarily, are vital to your marketing.
• A great way to identify how and when to collaborate with others, such as influencers, when you find the gap in the market and see their thoughts and words around their issues.

If you do these three things, you’ll solidify your messaging around your marketing and truly speak to your ideal customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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HotJar survey software

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Do you have big dreams for your business but don’t want to share your website with the world? You’re not alone. Many business owners don’t like or are even embarrassed by their websites. Thankfully this doesn’t have to be you any longer! This week, episode 109 of the Product Powerhouse Podcast is about why I created my evergreen course, DIY Shopify! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a website you’re proud of and actionable steps you can take right now to change your personal narrative from a “what if I worked on my website” to a “wow - I am so glad I learned how to make a website!”. In this episode I also go over my story - how I started my own entrepreneurship journey and why I am so passionate to help you get it right too.

I want to encourage you to check out DIY Shopify! Use code PODCAST for $$ off your order, too! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:

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Imagine being able to say that your product was shared by the likes of Tiffany Haddish, Octavia Spencer, and even Whoopi Goldberg! That’s what happened for Alecia Boateng, the celebrity cup designer.  This week, episode 108 of the Product Powerhouse Podcast is about growing your eCommerce business with PR! 

Alicia Boateng has always loved creative pursuits, but it wasn’t until she left her career as a wedding planner that she started to think about turning her own designs into a full-time gig. It was her morning cup of coffee that turned out to be the inspiration she needed, and her line of handcrafted mugs started to come to life. Today she runs her business Alicia Boateng Designs, alongside her husband, churning out festive mugs that come in various styles.

In this episode of the Product Powerhouse Podcast, Alicia Boateng is sharing the importance of creating sincere connections with PR representatives and actionable steps you can take right now to get your products in front of the eyes of more people. 

Some of the talking points Alicia and I go over in this episode include:

• The journey from creating everything to focusing on a product that lit her up and her customers truly wanted.
• How Alicia got in front of her first celebrity and how that snowballed with a touch of giving and chance.
• The intention that needs to be there when creating connections with celebrities and how to do so honestly. 
• Why working with a PR coach helped shift her business and how she continues to cultivate connections today.

You can get more eyes on your products when you create genuine connections with people. And when you do it with heart, you’re more likely to see results that are beneficial to your success. It goes back to being curious about your outreach and marketing.

Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Press For Success

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Essence Festival

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Are you embarrassed by your website? Are you scared to send new or potential clients to your site because you don’t like how your site looks and you don’t have the budget for a professional one? This is the episode for you! If I told you that just 10 minutes from now you could have a website that you’re proud of and that actually makes sense? If you’re nodding your head in agreement right now, then keep listening! This week, episode 107 of the Product Powerhouse Podcast is about a powerful refresh you can do in the next 10 minutes! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of your header and footer and actionable steps you can take right now to make your website more visually appealing and more user-friendly. I share my tips for creating a simple yet beautiful and functional header. We discuss things to include, and things to leave out, when it comes to prioritizing the space correctly. I also shared why the footer may just be the most overlooked opportunity to engage with your customers. 

This episode will help you turn up the heat on your website and allow you to feel proud of your site so you send more people there to shop! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Download a simple 10 minute refresh checklist here: https://www.productpowerhouse.co/refresh

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:

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