Product Powerhouse

Have you ever wondered what it’s like to sell your product in another country, or have regulations in your own country that make selling your product hard- or even illegal? Today’s episode is with entrepreneur Kristina Shea, who sells cannabis-infused skin and hair products in the United States due to the regulations she meets in her own country of Canada. That’s why episode 96 of the Product Powerhouse Podcast is about making it work; even when you have to jump through hoops! 

In this episode of the Product Powerhouse Podcast, Kristina Shea is sharing the importance of sticking to your path and your own truth and actionable steps you can take right now to keep going, even when it seems impossible. 

Some of the talking points Kristina and I go over in this episode include:

• Kristina’s story of entrepreneurship and heartache - from a two-time widow who was losing her condo, to the incredible and successful woman today.
• The struggles faced when selling a product that isn’t well understood amongst the masses, and with tight regulations and hoops to jump through.
• The benefits of CBD in skin and hair products, and how it helped cure her own cystic acne and rashes. Kristina also shares why you won’t get a high from using these products.
• The many ways Kristina has been told “no” but has found a way anyway, and how she chooses to live a Blue Skys Life no matter what.

Her story is uplifting, empowering, and encouraging for any entrepreneur, but the real draw of this story is the intense uphill battle Kristina has faced, and how she overcame it. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Many makers pivot during their entrepreneurship journey; from motherhood to pandemic and anything else life throws our way as we go. Arielle Salkin understands this beautifully. She’s had to pivot her business many times, and not that long ago either! That’s why episode 95 of the Product Powerhouse Podcast is about taking the ego out of your business to build it with passion! 

In this episode of the Product Powerhouse Podcast, Arielle is sharing the importance of taking your ego out of your business, especially when it comes to mindset and actionable steps you can take right now to build your business with passion. 

Some of the talking points Arielle and I go over in this episode include:

• How Arielle successfully pivoted multiple times over on her journey through entrepreneurship.
• How she balanced motherhood, the pandemic, and a changing business all at the same time in order to follow her passion while also meeting the needs of her family.
• How feedback can be heartbreaking, but also help your business grow.

Arielle’s story is one anyone can relate to, and I know you’ll love this conversation. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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If you are a long time listener of the podcast, this episode may not be for you, however, you may know someone who is looking to start their own business who this episode would be perfect for! You may also be looking for something different or another revenue stream. That’s why episode 94 of the Product Powerhouse Podcast is about 5 product-based business ideas with little upfront cost! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of foundational work behind the start of a business, like niche and legalizing your business, and actionable steps you can take right now to start selling an online product today. 

Some of the talking points I go over in this episode include:

• Limitations and boundaries that both service based and product based businesses have, like inventory, time spent, etc. that you should keep in mind when you start your own business.
• Why I don’t believe in the debate between Etsy and Shopify - but rather believe you should have products in both.
• Why Print on demand products would be my product-based business of choice if I were to have my own product-based business.
• A few product-based business ideas that don’t involve an inventory at all, as well as platforms and software to help you if you don’t have a natural design eye.

Don’t get me wrong; none of these are a “get rich quick” scheme, but they are easy types of businesses or products that you can start to sell online today. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Show Notes

Links mentioned: 

Printed Mint Printing Company

Printful

Ali Dropshipping

Oberlo Drop Shipping

Free trial of canva pro

Creative Market

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Did you know that your packaging could be making or breaking your sales metrics? Whitney Zimmerman is the founder and CEO of Wild Hive Studio, where she specializes in branding and packaging design. She helps product based businesses help reach their sales goals through their packaging. That’s why episode 93 of the Product Powerhouse Podcast is about packaging design tips to really stand out! 

In this episode of the Product Powerhouse Podcast, Whitney Zimmerman is sharing the importance of proper packaging design and actionable steps you can take right now to stand out before your customers even see your product! 

Some of the talking points Whitney and I go over in this episode include:

• Common mistakes business owners make with their packaging that can make or break their business, including making packaging the afterthought. 
• Three key components to a buzzworthy packaging experience, and how to accomplish that with your own brand.
• The ROI on investing in good packaging, and the impact proper packaging that hits all three key components has on your sales.
• Small things you can invest in your packaging to make your brand stand out, and why starting small makes the most sense for some brands.

The packaging of your brand leaves an impression - it creates a memory, it creates an emotional experience, and it can be worth influencing the consumer to talk about your brand - but what it says, and has them saying, is up to your packaging design. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Yassin Hall didn’t have a choice; she wasn’t going to thrive in a corporate America job due to her children having special abilities and struggling to make bills each month. She invested her last $197 dollars into an Amazon store and within 5 years became a millionaire and helped her daughter do the same. That’s why episode 92 of the Product Powerhouse Podcast is about building wealth, both financially and in priceless moments, through selling on Amazon! 

In this episode of the Product Powerhouse Podcast, Yassin Hall is sharing the importance of building wealth from the ground up and actionable steps you can take right now to start your own store on Amazon or another third party seller platform. 

Some of the talking points Yassin and I go over in this episode include:

• How Yassin became a self-made millionaire, from homelessness and scared of her lights being cut off, to an accountant calling her to tell her to check her bank account statement.
• How Yassin’s life dictated that a corporate 9-5 life was not for her, and how she enlisted her children’s help to grow her business in the beginning.
• The process of starting an amazon, walmart, or ebay account, and why it is so important to do it right the first time. 
• The power of entrepreneurship for women, especially those struggling to make ends meet or missing time with children in order to work. 

There is power in investing in your own dreams and becoming an entrepreneur. Though not a get rich quick scheme, the power of being able to sell on Amazon, Ebay, and even Walmart as a third party seller can mean the difference in a million dollars. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH YASSIN HALL

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Get the step by step guide to open your amazon store

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This episode has been a long time coming; I have wanted to share why I switched my website to Shopify since it happened, back in July, and I can’t wait to share what this was like! I was very nervous to do it, so I wanted to walk you through what we really experienced going through the migrating process ourselves.  That’s why episode 91 of the Product Powerhouse Podcast is about moving our own website to Shopify! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of understanding the migration process of a website before switching platforms and actionable steps you can take right now to put your concerns at ease around migrating your own website. 

Some of the talking points I go over in this episode include:

• Why I switched platforms for my website, and why we chose to do it when we did in July.
• What my worries and concerns were switching platforms, and how I got through it.
• My favorite tips for migrating your own website, including plugins and things to look out for.
• The power of a good 404 page, what it is and why you should try to customize it.

Migrating a website can be draining and cause anxiety, but it doesn’t have to. It’s a big project and will take time but with these tips you’ll be back up and running in no time. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Show Notes

Links Mentioned: 

Episode 47 - https://www.productpowerhouse.co/blogs/podcast/mirgrating-your-product-business-to-shopify

Cart 2 Cart- www.productpowerhose.co/cart2cart

Turbo theme - www.productpowerhouse.co/oots 

One Stop DIY Shop - https://productpowerhouse.thrivecart.com/diy-shopify/

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Explicit content & trigger warning: cursing & discussion around suicide.
As women, we are often afraid to ask for help; I even avoid asking my husband to help me with things around the house, and I bet you are the same way. Today’s guest, Becky Mollenkamp, is a wonderful feminist business coach, who helps women overcome limited beliefs. I have known Becky for years now and in this episode she even shares something I wrote in her Gutsy challenge from four years ago! Episode 90 of the Product Powerhouse Podcast is about being gutsy, and asking for help! 

In this episode of the Product Powerhouse Podcast, Becky is sharing the importance of asking for help and actionable steps you can take right now to be gutsy. 

Some of the talking points Becky and I go over in this episode include:

• What it means to Becky to be “gutsy” and why she’s so passionate about helping others through her program.
• The ingrained societal pressures we as women face in society and that we pass unknowingly to our children, about appearances and worth based on the work we put in, and why this is so detrimental to the mental health of Becky’s clients.
• The power in the ability to ask for what you need and want, and how Becky’s challenge will help you not only ask, but know how to ask for those things. 

If you’ve been struggling to ask for help, or don’t know what to ask for or how, then the Gutsy Ask challenge may be for you! Give this episode a listen to find out! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH Becky Mollenkamp:

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Gabe Meuller, a freelance trombonist and the owner of Ivy and Ash, comes to us today for an episode about her first year and a half in business! Episode 89 of the Product Powerhouse Podcast is about the behind-the-scenes of her first year and a half in business, and why she loves wholesale and retail! 

In this episode of the Product Powerhouse Podcast, Gabe is sharing the importance of researching your market and actionable steps you can take right now to start your business if you’re new and considering owning one. 

Some of the talking points Gabe and I go over in this episode include:

• The importance of identifying a market for what you want to sell, and the power in taking calculated risks to start something new.
• Gabe’s advice for those interested in starting a business; finding that group of business besties to bounce ideas and vent to. 
• The importance of doing your own market and additional research, and how beneficial the internet can be when it comes to learning for your business. 
• How Faire has grown Gabe’s shop and how instrumental it’s been in the growth of Ivy and Ash. 

This episode really feels like a girls’ chat and you’re a fly on the wall as we chat about everything from wholesale to market research, and Gabe’s new launch releasing today. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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It’s been a really weird year for us at Product Powerhouse and myself personally as well. I wanted to share the good and the bad moments of 2021 from my business because I know as humans and fellow business owners we get curious! That’s why episode 88 of the Product Powerhouse Podcast is our 2021 year in review! 

In this episode of the Product Powerhouse Podcast, I’m sharing the top nine experiences from my business in 2021, inspired by the top nine Instagram app. 

Some of the experiences I go over in this episode include:

• The Nashville Retreat I attended with my mastermind group.
• Hiring two new team members last year.
• Finding strategic partnerships that helped carry us throughout the year.
• Building more than 12 sites last year!
• Celebrating one full year in podcasting!
• My family bought a boat!
• Took a family vacation.
• The many places I have traveled to in 2021, both in state and out of the country (Safely, of course).
• My second annual business retreat
• Firing my first client and the valuable lesson I learned through that process
• How my medical issues in the last year have flipped my mental dialogue.

I never want to paint the picture that entrepreneurship is easy or always perfect, which is why I included a few negative sides of the business in 2021, but please realize that having a few negatives in your business is normal. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Show Notes

Projects completed:

• Enji - https://enjistudiojewelry.com/
• Kristen Mara - https://kristenmara.com/
• Cameron kruse - https://cameronkruse.com/
• Shannon Westmeyer - https://shannonwestmeyer.com/
• The roan cow -https://theroancow.com/
• Jomo coffee 
• Momentum interactive - https://www.momentuminteractives.com/
• Frannie’s market - https://franniesmarket.com/ 
• Sparrow 4 everyone - https://sparrowforeveryone.com/ in partnership with Alexa Viscius
• Kirsty

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Are you struggling with converting followers on Instagram to hot leads and sales of products? Then you found the right podcast episode! Today we are resharing one of our favorites with my friend and business coach, Nicole Doumato. Instagram can be a great tool to utilize for sharing your business and gaining sales, but a lot of people can be intimidated by the app or even overwhelmed on what to start with on it for growing your business. That’s why episode 87 of the Product Powerhouse Podcast is about how to utilize Instagram for a meaningful customer journey! 

In this episode of the Product Powerhouse Podcast, Nicole Doumato and I are sharing the importance of using Instagram to sell your products and actionable steps you can take right now to create a deeper connection with your potential buyers. 

Join Product Powerhouse The Club to Grow and scale your online shop with the support of a community that understands what it’s like running a product-based business. Product Powerhouse™ The Club was created for shop owners just like you, who are searching for direction, support, and community to help grow your shop. 

Some of the talking points Nicole Doumato and I go over in this episode include:

• Why Nicole looks at Instagram as a tool to facilitate a slow conversion journey, not a quick sale, and how powerful she finds the trust factor through social media.
• Why businesses should stop posting “buy it now” captions and how to instead connect with their followers through connecting with them on a deeper level.
• Ways to build a picture for your ideal customer to be drawn into purchasing your products through captions and descriptions that make the products sound like they fit into their lives.
• Nicole wraps up the interview with the fantastic advice, “Don’t be afraid to burn it all to the ground and start over from scratch,”. 

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Lattes for Lunch

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