Product Powerhouse

The most successful entrepreneurs fail a multitude of times before seeing the success you see in them today. Some hide from these failures and pretend they don’t happen, but Tracy Matthews leans into the lessons she’s learned to publicly share where she’s been and where she’s gotten through that. I was one of the exclusive readers who got her book, The Desired Brand Effect, before it officially releases, and I loved it so much! That’s why episode 76 of the Product Powerhouse Podcast is about how Tracy Matthews took her failures and created this handbook for product based business owners for any problem their business might face! 

In this episode of the Product Powerhouse Podcast, Tracy Matthews is sharing the importance of layering on the skill sets required to have a successful business and actionable steps you can take right now to grow your sustainable brand to success. 

Some of the talking points Tracy and I go over in this episode include:

• How Tracy Matthews built up her first successful business, how it was wiped out in 2008 in just a few short weeks, and how she built from that experience to create a business that was not only sustainable, but fit her vision of success. This was the birth of the Desire Brand Effect Methodology.
• The 3 core pillars of the Desire Brand Effect: Creating Desire, Sharing Desire, and Scaling Desire. 
• The difference between a Maker mindset and a Chief Visionary Officer in your business.
• The importance of mindset and how it may not be a skillset, but it’s something every business owner needs.

If you are a product based business, you are going to want to grab her book and listen to this episode!  So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH Tracy Matthews:

Website: Creatives Rule the World

Website: Flourish Thrive Academy

Book: The Desired Brand Effect

Instagram: @flourish_thrive

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Have you ever been worried that someday you’ll hire a team member to help you with your business, and the quality won’t be the same? Maybe you’ve sworn off team members in your business because of this fear. Have you ever thought about what your prices say about your art or products? You will today. Mindset is everything in business and makers are no exception. That’s why episode 75 of the Product Powerhouse Podcast is about money and team management mindset, with Kara Pendl! 

In this episode of the Product Powerhouse Podcast, Kara Pendl is sharing the importance of the right mindset and actionable steps you can take right now to feel confident with a team, pricing, and having difficult conversations around your business. 

Some of the talking points Kara and I go over in this episode include:

• Kara’s journey of self-discovery and how she started her business, Karacotta Ceramics, and how she’s passionate about helping others through her second business, 100k Creative
• Money mindset: How to feel confident around how you price your products, and why it’s important to pay attention to even the smallest part of your business
• How Kara learned resetting expectations with clients and going from maker to manager the “hard way”, and how she advises you to learn from her experiences
• How to make sure your team members produce the same quality you create from the products, and how to not lose yourself as a maker when you hire team members.

Mindset is so important; Kara even speaks that once you have the right mindset, the rest is all just data and science. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH Kara Pendl:

Website

Karacotta Ceramics Instagram

100K Creative Instagram

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The pop up is almost always the number one way my clients get the most sign ups on their opt in offers. However, on average the pop up only converts 3% of those exposed. So how do you make sure your pop up is converting the most it can? That’s why episode 74 of the Product Powerhouse Podcast is about perfecting your pop up! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of a good pop up opt in and actionable steps you can take right now to make sure your pop up converts clients to your email list. 

Some of the talking points I go over in this episode include:

• Where you can create your pop up, and the limitations that may come with them.
• What your customers are looking for on your opt-in pop up. 
• How the timing of the pop up might be causing more declines than sign ups; and how to fix it quickly.
• How to figure out which style and format pop up works for your audience through testing it. 

Email lists are so important for directly messaging your interested buyers. Which is why the perfect pop up can help convert more potential customers to your opt in offer. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

Apps mentioned:

Flodesk

Shopify

Just Uno

Privy

One Plus

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Sometimes you need a complete overhaul of redesigning your Shopify experience, which is where we come in. But sometimes, you just need to do small updates and tweaks here and there to make the experience better without a complete 180 change, and that is where Ilana Davis comes in. Ilana Davis is the owner of JSON-LD and helps Shopify users make small changes that lead to big impact on their businesses. That’s why episode 73 of the Product Powerhouse Podcast is about small changes you can make to your Shopify website that lead to big conversions! 

In this episode of the Product Powerhouse Podcast, Ilana Davis is sharing the importance of the usability of a website and actionable steps you can take right now to make sure your website converts to everyone. 

Some of the talking points Ilana and I go over in this episode include:

• Why font size and style matters and how your website may not be inclusive to those with visual impairments.
• How your website may not be user-friendly and may be costing you customers.
• The importance of the home screen and why your customers are looking but not purchasing.
• Ways you can compete with Amazon with the power of descriptions.

The common theme from this conversation? Just start with small changes and do something towards improvement and you will succeed. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH Ilana Davis:

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App

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Email sequences are so important for marketing and for building rapport with your customers, yet it’s usually the most daunting task of a new business owner. Myself, and my team, do email sequences for our clients all the time, so this material is always fresh and center of mind. That’s why episode 72 of the Product Powerhouse Podcast is about 3 basic email sequences you need for your shop! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of a solid email sequence and actionable steps you can take right now to build a relationship with your customers while remaining brand-conscious. 

Some of the talking points I go over in this episode include:

• Why stiff, professional emails don’t help your sales, but keeping in mind your brand voice is going to set you apart from other companies.
• The importance of a welcome email sequence, and how to utilize a coupon code opt in for best conversion.
• The three emails you’re forgetting to send to your customers after the product has been delivered.
• 2 bonus email sequences you hadn’t even thought to include in your email workflow; one for wholesale and one for ambassadors.

Episode 26, Opt In Ideas for Shop Owners: 

https://www.productpowerhouse.co/blogs/podcast/opt-in-ideas-for-shop-owners

Emails can be tricky, and while I do mostly the tech side to marketing, email lists can substantially increase sales and convert more potential customers to actual customers. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:

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The top question I get asked is “what tools do you recommend I purchase for my business?”. But this can be so difficult to answer because each business is unique and thus, has different needs and desires than another business. That’s why episode 71 of the Product Powerhouse Podcast is about paid tools I use for my own business! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of different tools and how they work, in the hopes that you will be able to find tools you like or think will help your business. 

The tools I go over in this episode include:

• Google Workspace/Google Suite
• Canva Pro
• Adobe Suite & Stock Photos
• Loom
• Zoom
• Flodesk
• Tailwind
• Dubsado
• Asana
• Slack
• Timing Tracker
• Shopify

Not all of these will resonate with you or your business and that’s okay. Hopefully, you found some tools that you think will help make your business processes more smooth, easier to manage, or just more fun! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:

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A lot of people don’t realize the value in their mission statement, but imagine what would happen if you fully embraced yours? What kind of an impact could you contribute? If everyone gave a little, it would have an overwhelming amount of impact. That’s why episode 70 of the Product Powerhouse Podcast is about mission-driven business practices, with Jennifer Slaughter! 

In this episode of the Product Powerhouse Podcast, Jennifer Slaughter is sharing the importance of keeping your business mission in the forefront and actionable steps you can take right now to make the impact you dream about. 

Some of the talking points Jennifer and I go over in this episode include:

• How Jennifer is making an impact through her business and missions
• Easy ways to make those big impact goals achievable today
• How empathy creates the perfect foundation for mission-driven business ownership
• How being intentional and slowing down to make sure your business is stable and strong is best for you

You can turn a big idea into multiples of small impacts to achieve it! The main theme today was to sit in the mission you have and figure out a way to create a bigger impact with it.  So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH JENNIFER SLAUGHTER:

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There are so many overwhelming parts to digital marketing, and if you’ve never tried it before or tried it and got burnt out, you’re not alone. Many people try to do everything there is, but don’t do it well enough to be successful and it falls apart. Jessica Grossman, another Shopify and digital marketing expert, understands the limitations on small business owners. That’s why episode 69 of the Product Powerhouse Podcast is about setting a foundation for a digital marketing plan! 

In this episode of the Product Powerhouse Podcast, Jessica Grossman is sharing the importance of a digital marketing strategy and actionable steps you can take right now to start to build your own. 

Some of the talking points Jessica Grossman and I go over in this episode include:

• The three questions you need to be asking yourself when you go to create a digital marketing strategy
• Setting boundaries around your marketing strategy so you’re successful and not swamped
• What you should be looking at in each digital marketing platform you have to judge the effectiveness of that platform and your strategy
• How to keep your brand messaging consistent when it comes to marketing, customer service, and ads as an example
• Why the new iOS feature of no cookie tracking messes with your paid ads for your business and what you can do about it

Digital Marketing can be a difficult task to manage, but following the boundaries and structure laid out in today’s episode and you’ll have an easier time getting started! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH JESSICA GROSSMAN:

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When it comes to wholesale, it can be intimidating to know where to begin. Robin, a sales expert with years of experience with top-name brands, shares that there are a lot of moving small parts required to get your business ready for wholesale orders and relationships. That’s why episode 68 of the Product Powerhouse Podcast is about beginning wholesale, with Robin Kramer! 

In this episode of the Product Powerhouse Podcast, Robin is sharing the importance of the relationship between brand and buyer for wholesale and actionable steps you can take right now to get your business ready for your first wholesale order. 

Some of the talking points Robin and I go over in this episode include:

• How to set up your business for success with wholesale with pricing, strategies, and systems in place before you get started.
• The difference between consignment and wholesale - and which is recommended by Robin.
• Tips to pricing your items for wholesale and working with a rep 
• The relationship between the brand and the buyer - it’s not what you think! 

Wholesale can be intimidating, but with the right research, relationship, and representation (either as yourself or with a rep) you can make it work for your business!  So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ROBIN KRAMER:

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Have you ever been worried about starting a small business around a small niche or market but are unsure about what will sell?  A small niche like local town merchandise can seem small but when you hit the hearts of your neighbors you can create incredibly meaningful items for your hometown. That’s exactly what Natalie Kilgore has done when she lost her job working in advertisement. That’s why episode 67 of the Product Powerhouse Podcast is about following your passions in business development.

In this episode of the Product Powerhouse Podcast, Natalie is sharing the importance of local art and actionable steps you can take to follow your passions to success. 

Some of the talking points Natalie and I go over in this episode include:

• How Natalie pivoted from losing her job in advertisement to the wedding industry, to the local art she creates.
• How to find your place as a new business owner in a crowded market
• How artists can protect their art quickly from pirating and stealing of designs
• How you, as a small business owner, can benefit for wholesale on Faire.com

As a new small business it can be difficult to find your path. The best lesson you can learn from listening to today’s episode is to follow your passions as they come up and success will happen, even if you pivot to meet your passion multiple times. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH NATALIE KILLGORY:

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