Sometimes you need a complete overhaul of redesigning your Shopify experience, which is where we come in. But sometimes, you just need to do small updates and tweaks here and there to make the experience better without a complete 180 change, and that is where Ilana Davis comes in. Ilana Davis is the owner of JSON-LD and helps Shopify users make small changes that lead to big impact on their businesses. That’s why episode 73 of the Product Powerhouse Podcast is about small changes you can make to your Shopify website that lead to big conversions! 

In this episode of the Product Powerhouse Podcast, Ilana Davis is sharing the importance of the usability of a website and actionable steps you can take right now to make sure your website converts to everyone. 

Some of the talking points Ilana and I go over in this episode include:

• Why font size and style matters and how your website may not be inclusive to those with visual impairments.
• How your website may not be user-friendly and may be costing you customers.
• The importance of the home screen and why your customers are looking but not purchasing.
• Ways you can compete with Amazon with the power of descriptions.

The common theme from this conversation? Just start with small changes and do something towards improvement and you will succeed. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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