Product Powerhouse

By Erin AlexanderBusiness Entrepreneurship Marketing

Product Powerhouse episodes

August 25, 2021Holiday Prep for Shop Owners
In the retail space, it is common and expected to start holiday planning anywhere from 4-6 months in advance of the holiday season in order to show up and be prepared for your customers. That’s why episode 66 of the Product Powerhouse Podcast is about holiday prep 2021!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of getting a jump start on your holiday planning and actionable steps you can take right now to prepare for the holiday season to avoid getting stuck in overdrive and overwhelm.
Some of the talking points I go over in this episode include:
Debunking the misconception that you need to offer massive discounts in order to appeal to your customers during the holidays.
Which dates will be important to know ahead of time.
Reviewing last year’s data to better align your marketing and offerings this year and in future years.
Creating a customer service plan (even if you’re the only one handling your customer service).
Planning your inventory and getting a head start on ordering all of the supplies needed to create and ship your products.
Upgrading and updating your website to make the customer’s shopping experience easier and more enjoyable.
Starting back up your marketing efforts, pre-planning your content, and staying consistent to keep front of mind for your customers when entering the holiday season.
Hiring and training your staff early to avoid a bumpy transition during the busiest quarter of the year.
The holiday season doesn’t have to be stressful. It can be fun and exciting if you take a few simple steps to get prepared. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes
Support the show
Connect with Erin:
Product Powerhouse Community
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DIY Shopify Course
Product Powerhouse Website
24 min
August 18, 2021Marketing Strategies for Shops with Nicola Smith
Nicola Smith had been struggling with self-confidence throughout her different careers until she stumbled upon coaching product-based businesses through marketing strategies. Marketing built her up from a self-conscious woman to a thriving business leader. That’s why episode 65 of the Product Powerhouse Podcast is about Marketing strategies that actually work for your business, with Nicola Smith!
In this episode of the Product Powerhouse Podcast, Nicola Smith is sharing the importance of self-confidence in business ownership and actionable steps you can take right now to level up your experience for your customers through a confident marketing strategy.
Some of the talking points Nicola Smith and I go over in this episode include:
Nicola Smith’s path from newspaper photographer to business coach for product-based businesses.
The ABCDEF’s about marketing experience, and how you may think you have these down but are not implementing them correctly.
The best place to start with marketing your product-based business
The number one thing you should do if you feel stuck in your marketing right now.
Marketing can be tough to figure out and stay on top of to make sure it works for you and your business. I encourage you to join Nicola’s membership and get first-hand group coaching and inspiration through the conversations you can find there. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
CONNECT WITH NICOLA SMITH:
Youtube
Facebook
Website

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
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Show Notes
Support the show
Connect with Erin:
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DIY Shopify Course
Product Powerhouse Website
28 min
August 11, 2021Creating an Affiliate Program for Shop Customers
One of the best low cost, low risk marketing strategies you can implement as a business is an affiliate program for your customers. If I was going to start a new business today, I would make sure I set up an affiliate program. That’s why episode 64 of the Product Powerhouse Podcast is about a training I did a few weeks ago on Affiliate Marketing!
In this episode of the Product Powerhouse Podcast, I’m sharing the value of affiliate marketing and actionable steps you can take right now to start a program that makes sense for you and your business today.
Some of the talking points I go over in this episode include:
What is a rewards program and affiliate program
What makes a good affiliate person
How to get the right people to become your ambassadors
How to make your program one that everyone wants to be a part of and benefits your business
Knowing how to incentivize your affiliates to not only stick around but remain eager to participate in sharing your business is very important. The key to a successful affiliate program is the relationship you have with your ambassadors. So make that a priority. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes

Links mentioned:
https://www.stickermule.com/
Support the show
Connect with Erin:
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DIY Shopify Course
Product Powerhouse Website
22 min
August 04, 2021Making Social Media Approachable with Kinsey Streib
Research shows that customers are more emotionally driven than logically driven when making purchases. Establishing that know, like, and trust with your customers will bring you closer to sales and create a lasting connection to drive future business. That’s why episode 63 of the Product Powerhouse Podcast is about taking a holistic approach to social media!
In this episode of the Product Powerhouse Podcast, my guest Kinsey Streib shares the importance of showing up for your ideal customer online and actionable steps you can take right now to humanize your business and make genuine connections with your customers.
Some of the talking points Kinsey and I go over in this episode include:
Nurturing your audience on social media by sharing stories and building genuine connections with your potential customers.
Making social media work for you to show up for your ideal customer.
Finding your brand vibe to humanize your brand, understand the core foundational elements, and establish the messages that drive home your content
Your social media will shift depending on the season of business you are in and that is okay.
Social media doesn’t have to be this high pressure thing; you can make it whatever you want it to be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH KINSEY:
Website
Instagram
Podcast

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes
Support the show
Connect with Erin:
Product Powerhouse Community
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DIY Shopify Course
Product Powerhouse Website
45 min
July 28, 2021Shopify Online Store 2.0 with Heather Tovey
Shopify Online Store 2.0 is here and it is giving merchants, designers, and developers some really exciting features to look forward to. That’s why episode 62 of the Product Powerhouse Podcast is about the exciting things you can expect to see with Shopify Online Store 2.0!
In this episode of the Product Powerhouse Podcast, Heather Tovey shares how the Shopify updates provide flexibility to make sites more customizable and accessible and actionable steps you can take right now to experiment with the new update to create a better shopping experience for your customers.
Some of the talking points Heather and I go over in this episode include:
Upgrades in customization within the theme editor.
Where Shopify is letting you ditch the coding and the areas it will still be required.
Apps aren’t going anywhere but these new changes will benefit both shop owners and app developers.
How these updates aren’t a threat to designers and developers but rather an opportunity to open the doors to more creativity.
What are meta fields and how you can use them to offer more product information and detail.
There are so many exciting things coming along with this update but don’t jump the gun just yet. Install the update, play around with it, and let developers get caught up and offer even more exciting things to implement. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH HEATHER TOVEY:
Website

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes
LINKS MENTIONED IN THIS EPISODE:
Shopify Dawn Theme
Netflix Shop
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
43 min
July 21, 2021All About the Homepage
Did you know that your shop’s homepage is typically the most visited page on your website? That’s why episode 61 of the Product Powerhouse Podcast is about our strategy to ensure your homepage is working for your product business!
In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a homepage that converts into sales and actionable steps you can take right now to build a homepage you can be proud of.
Some of the talking points I go over in this episode include:
Your homepage is where people will go to get a better idea of what your business is about.
The six sections you need to have on your homepage: Tune in to hear them all!
An eCommerce store only has three goals: get sales, list building, and building the know/like/trust factor
The suggested order of the sections on your homepage to ensure your potential client stops scrolling to look at your content.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
28 min
July 14, 2021Using your Enneagram in Business with Nicole Saunders
It's easy to look at what others are doing and assume it will work the same for us, but the matter of fact is we are all wired differently. That’s why episode 60 of the Product Powerhouse Podcast is about using enneagrams to drive self-awareness and work better with others!
In this episode of the Product Powerhouse Podcast, Nicole Saunders shares the importance of becoming self-aware and actionable steps you can take right now to leverage your enneagram number in your everyday life.
Some of the talking points Nicole and I go over in this episode include:
Being self aware and knowing your own enneagram but also understanding the enneagram numbers of those you work closely with.
What your enneagram represents and how to find out which one you are.
Breaking down what wings are and the 3 subtypes of your enneagram.
How Nicole’s Enneapreneur program helps businesses leverage their types to work better together.
Your enneagram can help you become self aware and work better with others, but it is not a box to close you in. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes
LINKS MENTIONED IN EPISODE:
Some places you can take the enneagram test:
https://www.crystalknows.com/enneagram-test
https://www.narrativeenneagram.org/-test/
https://www.enneagraminstitute.com/
Myers Briggs Personality Test
The Road Back to You Book
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
33 min
July 07, 2021 Managing a Subscription Business Model with Amber Keller
Re-release of our most downloaded episode!

Having a subscription box business model isn’t easy. And it’s especially easy making handmade and as a solopreneur. That’s why episode 59 of the Product Powerhouse Podcast is with Amber Keller of Am Happy Soap!
In this episode of the Product Powerhouse Podcast, Amber Keller is sharing the importance of being strategic with your time and the behind the scenes of running a handmade business as a solopreneur. Some of the talking points Amber Keller and I talk about how she started her business and where it’s headed.

This conversation was an absolute pleasure and hearing the behind the scenes of Amber’s business was so inspiring. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH AMBER KELLER:
Instagram
Subscription
Shop

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

25 min
June 30, 2021The Foundations to Growing Your Small Business with Growth Boss
Small businesses are on a completely different playing field than large corporations. While there are a lot of things that won’t work for us to mimic, there are even more unique opportunities to leverage. That’s why episode 58 of the Product Powerhouse Podcast is about the foundations to growing your small business!
In this episode of the Product Powerhouse Podcast, Deirdre Tshien shares the importance of building relationships with your customers and actionable steps you can take right now to get your name in front of other audiences.
Some of the talking points Deirdre and I go over in this episode include:
Deirdre’s story of refusing to give up after failing her own business and transitioning into an ecommerce business space.
Turning failures into opportunities to help others succeed.
Breaking down the live conversion method to build your celebrity and get people buying from you.
The traffic pyramid and how you can leverage each level in your business.
Tips to get your business in front of the eyes of different audiences.
As a small business, the relationship that you build with your customers is sometimes so much more important than the product you are selling. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DEIRDRE TSHIEN:
Website
Bootcamp Sign Up
Instagram
Facebook
YouTube
TikTok

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
33 min
June 23, 2021Creating a Mission-Driven Product Business with Jessica Gebauer
Many of us as business owners want to ensure that we are creating a business that aligns with our mission and That’s why episode 57 of the Product Powerhouse Podcast is about creating a mission-driven product business!
In this episode of the Product Powerhouse Podcast, Jessica Gebauer and I are sharing the importance of attracting the right clients and actionable steps you can take right now to do things differently to ensure you can focus on your mission-driven business.
Some of the talking points Jessica Gebauer and I go over in this episode include:
Misconceptions about people who make handmade products
Having a handmade business doesn’t make it less legitimate than any other “normal” business
If you are a creative person, you need to have business education.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JESSICA GEBAUER:
LinkedIn
Instagram - Jessica
Instagram - Krysset
Shop

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website
Show Notes

LINKS MENTIONED IN THIS EPISODE:
The Craft Boner
Support the show
Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website
44 min

About Product Powerhouse

From the publisher's feed

Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like…