Product Powerhouse

Creating a community on Instagram to generate organic sales is not only a way to reflect on your business foundation but is a way to humanize your brand and put your best self forward online. That’s why episode 46 of the Product Powerhouse Podcast is about creating a community that works for your business! 

In this episode of the Product Powerhouse Podcast, Sarah Airey is sharing the importance of branding and actionable steps you can take right now to humanize your brand and gain that traction you’re working towards. 

Some of the talking points Sarah Airey and I go over in this episode include:

• Why starting with organic marketing is important and how you can use it as a way to reflect on your brand and tweak it as necessary.  
• How humanizing your brand evokes the driving factor behind consumer purchases: feeling and emotion. 
• Stressing the importance of building your branding before anything else. How your colors, fonts, packaging, etc. make a difference when it comes to marketing and selling your products. 
• Bonus tips for a successful launch. 

People like buying products from people that they like so if you’re creating this community and space where your customers know you and trust you, you’re going to see a difference in your engagement and in turn, your sales. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. 

Thank you for listening!

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Today’s episode is one of the most important episodes we have ever done. Up until now, the market has been lacking in legal resources designed specifically for product-based and handmade businesses. That’s why episode 45 of the Product Powerhouse Podcast is about protecting your business! 

In this episode of the Product Powerhouse Podcast, Art Steel is sharing the importance of protecting your business with legal terms on your site and actionable steps you can take right now to get your business set up with everything you need.

Some of the talking points Art Steel and I go over in this episode include:

•  How Art got her start with both of the businesses she owns and where they have brought her to today. 
• The gap between resources available for service-based businesses and product-based businesses. 
• Understanding what resources are going to be important to have on YOUR website and how they can protect you and your business. 
• Walking you through some valuable templates that Art offers through her business and what it means for you as a business owner to have them.

Stop using service-based business terms or less than ideal generators and try to make them work for you when you can get everything you need from a commercial lawyer who offers templates that fit your business type. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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After losing money on launches before, Emily created a launch blueprint. The first launch she did with that blueprint, she made $1,500 and every launch she has done since then has generated more and more income every single time. That’s why episode 44 of the Product Powerhouse Podcast is about how to be strategic when launching your product-based business! 

In this episode of the Product Powerhouse Podcast, my guest Emily Kurth is sharing the importance of setting yourself up for a successful launch and actionable steps you can take right now to plan and prepare for your own launch. 

Some of the talking points Emily Kurth and I go over in this episode include:

• How to launch your business successfully the first time- Emily shares her launch blueprint for success and her trial and error process to get her to where she is today.
• Breaking down launching a collection, why this scares some people, and why it shouldn’t. 
• The importance of planning in advance- tips and tricks to get you ready to launch.
• Reducing the number of clicks your customer has to take to get them where they need to go on any site you operate. 
• Supporting other business owners- you can still get ahead without stepping on others along the way.

So many of us business owners have learned these techniques and things we’re supposed to be doing and sometimes they just don’t fit into who we are. There are 100 ways to do business, so if one doesn’t feel aligned with who you are, simply don’t do it. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH EMILY KURTH :

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Product Launch Course

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Fun fact: 56% of all shoppers read more than 4 reviews before they make a purchase. That’s why episode 43 of the Product Powerhouse Podcast is about the dos and don’ts of asking for customer reviews.  

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of asking your customers for reviews and actionable steps you can take right now to set up an automated process that asks your customers for you. 

Some of the talking points I go over in this episode include:

• Viewing customer reviews as data to improve your business and not take the information too personally. 
• The best Shopify app for automating the review process. 
• How to handle a negative review and the value behind publishing negative reviews and your response as to how it was resolved. 
• How many times should you ask a customer to review your product? 
• Reviews and SEO- how do they intertwine?

Reviews are good for driving sales, building trust, help boost your SEO, and it can also problem-solve for both your customers and your business.  So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. 

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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Sometimes shop owners focus a lot of their time on just increasing traffic to their website and not worrying about orders on the website. If you focus on increasing your average order, then you can take advantage of that traffic that is coming. That’s why episode 42 of the Product Powerhouse Podcast is about increasing your average order value! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of increasing your average order value (AOV for short) and actionable steps you can take right now to get started and use my tips to work for YOUR business. 

Some of the talking points I go over in this episode include:

• What is average order value and why you should care about it.
• 8 actionable tips to increase your average order value and knowing which tips are right for your business. 
• Using the tips we learned to benefit your business while avoiding a decrease in profit margin or looking too gimmicky to your customers. 
• Free or inexpensive apps to help you implement these tips within your Shopify store. 

If you found this episode helpful in learning why your AOV is important, how to even increase your average order value, and some apps that can help get you started, I would love to hear from you. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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Something that I get asked about a lot, but actually have very little knowledge of is paid marketing and advertising. That’s why episode 41 of the Product Powerhouse Podcast is about making Google Ads more approachable! 

In this episode of the Product Powerhouse Podcast, Marta Luvian and I are sharing the importance of considering Google Ads for your business and actionable steps you can take right now to get your business and website ready for ads.

Some of the talking points Marta and I go over in this episode include:

• When businesses should start looking into quality leads
• Things you need on your website and your pages to ensure the Google Ads work well
• The pros and cons of DIYing your Google Ads
• Different types of ads and how to determine which will work best for you.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MARTA LUVIAN:

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Anchor Marketing

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Consistency is the key in having a consistent brand on your website and social media. That’s why episode 40 of the Product Powerhouse Podcast is about brand and product photography! 

In this episode of the Product Powerhouse Podcast, Gari-Ann and I are sharing the importance of having captivating product photography and actionable steps you can take right now to take really nice product photography. 

Some of the talking points Gari-Ann and I go over in this episode include:

• The connection between branding, web design, and product photography
• Tips for DIYing your product photos like - Can you use your smartphone to take product photos
• When you can take your product photos to the next step so that you can hand off that to an expert and the timeline needed for that to take place
• Ensure you are in the right place in your business to be ready to hire help with your product photos

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Mindset is something I never really thought about until I was in business. I didn’t really know that you could change your thoughts consciously. That’s why episode 39 of the Product Powerhouse Podcast is about the mindset shifts that have helped me grow my business to six figures! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of constantly working to improve your mindset and the actionable steps you can take too. 

Some of the talking points I go over in this episode include:

• There’s no secret to being successful. You already have what it takes.
• We’ve internalized that people that have more money than us are somehow better than us and that leads to us spending a lot of time and energy hurting ourselves trying to attain a goal that we may not even want.
• These are the three mindset shifts I’ve made:
  • Hiring help is supporting other businesswomen.
  • I already have what it takes to be successful. 
  • My success and my worth are not equal to the amount of money my business generates.

I’m not all about that 6 figure hustle. I don’t believe you have to make 6 figures to be successful. Every person and business is different.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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BOOKS MENTIONED IN THIS EPISODE:

You Are a Badass by Jen Sincero

Year of Yes by Shonda Rhimes

The Big Leap by Gay Hendricks

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It’s easy to get sucked into the idea that if a product isn’t selling then we have to scrap that idea and start over or even add more products to our shop, but that’s not always the right answer. Episode 38 of the Product Powerhouse Podcast is about creating a valuable product for your customers! 

In this episode of the Product Powerhouse Podcast, Grace Hayden and I are sharing the importance of being known for one thing and actionable steps you can take right now to narrow in on your niche. 

Some of the talking points Grace and I go over in this episode include:

• How Grace runs her Shopify stores and her philosophy that has lead to her success
• The power in simplifying your processes so you can serve your defined audience
• Grace shares the does when working with her clients so they can organically grow their audience and truly attract those raving fans
• How to navigate your messaging and create a product and a business that solves a problem for your customers
• The importance of finding a name you can own and protect with a Trademark

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH GRACE HAYDEN:

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The Bali Market

The Chuck Box Camp Kitchen

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Ecom Email Elixer

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Everyone always wants to know the latest trends in business. That’s why episode 37 of the Product Powerhouse Podcast is about trends in eCommerce that we can expect in 2021! 

In this episode of the Product Powerhouse Podcast, I’m sharing some trends we saw in 2020 and how they are going to keep going strong or shift in 2021. Because of the ways we’ve had to adapt our business to avoid personal contact as much as possible some cool trends in e-commerce have emerged.

Some of the talking points I go over in this episode include:

• An article in Forbes said eCommerce sales grew by 30% in 2020 and it’s not expected to slow down. 
• Most of the trends that I mention in this episode are here to stay.
• Remember that you don’t have to do every single thing on this trend list. Figure out what works best for you and try it out.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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Show Notes

Support the show

Connect with Erin:
Product Powerhouse Community
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