Product Powerhouse

I’ve watched eCommerce businesses make these mistakes over and over again. That’s why episode 36 of the Product Powerhouse Podcast is about addressing the 7 most common eCommerce shop mistakes to avoid when selling online! 

Some of the mistakes I see shop owners make include:

• Using the free Shopify default theme. All the extra apps you are installing to make your website do what you want it to do, are slowing down your website and cost you more in the long run.
• Offering way too many product options. You have to manage all those product listings and you are making it harder for your potential customers to make a decision.
• Poorly constructed product listings. Product listings should have brightly lit product photos and product descriptions that highlight the benefits of the product.
• Poor messaging. I get it, words are hard! But if you can’t convey to your customers what your business is about, who your products are for, and why they should care, you aren’t going to get sales.
• There’s no consistency on your website. You can work with a brand designer to help or buy a template if a designer is not within your budget.
• Stop spending all of your time fixing your website. Stop hiding behind your website and work on growing your visibility.
• You’re trying to do everything yourself. You will finally be able to embrace being the boss of your company. There is so much power in being able to enjoy your zone of genius.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Have you ever read a website and thought, “They are speaking to me”? It’s possible to do that with your product listings and website copy for your customers too. That’s why episode 36 of the Product Powerhouse Podcast is about speaking directly to your customers through your website copy! 

In this episode of the Product Powerhouse Podcast, Krista Walsh and I sharing the importance of using your customer voice to create your website copy and actionable steps you can take right now to understand what your clients are feeling when they come across your site. 

Some of the talking points Krista Walsh and I go over in this episode include:

• How she helps her clients unearth their core mission and weave it through their website copy
• Ways she uses the voice of the customer to enhance your website copy so your ideal clients feel like you are speaking to them
• The importance of knowing your purpose and having clarity when hiring a copywriter (or web designer, for that matter) to help with your website

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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LINKS MENTIONED IN THE EPISODE:

Email Marketing blog post by Krista

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Launching a business takes a lot of hard work and dedication. The last year of world shifts has taught us that now is the time to truly follow our dreams and that’s what Claudia of Spring Wild did in 2020. Episode 36 of the Product Powerhouse Podcast is about leaning into your intuition as a new business owner with Claudia of Spring Wild! 

In this episode of the Product Powerhouse Podcast, Claudia and I are sharing the importance of taking smaller steps to reach your goals even if you really want to rush something.

Some of the talking points Claudia and I go over in this episode include:

• There are a lot of things that happen in the beginning when you start a business that doesn’t always go as planned
• It’s important to trust yourself when you realize you need to wait to launch that new product line because you don’t have the pieces in place.
• Balancing selling your current products while planning your next collection without feeling guilty about planning for the future
• As a business owner, you are always learning something new 

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Going into a new year is always daunting as a business owner. We do our best to make plans but sometimes that doesn’t always pan out the way we anticipate it will. That’s why episode 33 of the Product Powerhouse Podcast is about my business lessons from 2020 and visions for 2021! 

In this episode of the Product Powerhouse Podcast, I’m sharing some of the major lessons in my business and life from 2020. You’ll also hear what I have planned for 2021. 

Some of the talking points I go over in this episode include:

• Just because you can do something and are good at it doesn’t mean you should do it.
• Nothing is worth compromising your health.
• I am really capable of so much more than I ever expected.
• 2021 is going to be the year when I EMBRACE the person I’m becoming.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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This year has caused a big shift in many of our lives and we need to take care of ourselves now more than ever. That’s why episode 31 of the Product Powerhouse Podcast is about mindset as business owners and managing our time correctly! 

In this episode of the Product Powerhouse Podcast, Britt Tucker and I are sharing the importance of mindset and time management as business owners. We also discuss actionable steps you can take right now to move past the fear of what other people think. Some of the talking points Britt and I go over in this episode include:

• How to take time to work on your business instead of in your business
• Ways to set boundaries for yourself so you don’t break appointments you’ve made to grow personally and professionally
• How to create a plan when managing your time better

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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This year has been financially devastating for so many families. Many have turned to launch their dream businesses to make ends meet. That’s why episode 31 of the Product Powerhouse Podcast is about launching a product business just in time! 

In this episode of the Product Powerhouse Podcast, Jess and I are sharing her experience of growing her business this year. Some of the talking points Jess and I go over in this episode include:

• What led to her business success 
• The struggles of growing a business quickly
• Lessons she’s learned and things she would have done differently

I hope this interview inspires you to truly grow the business you want. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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Whatever you are doing right now, grab a pen and your planner or open up your calendar app and schedule yourself a business retreat. This week, episode 30 of the Product Powerhouse Podcast is all about having a business retreat! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking time away from the day-to-day of your business to plan and actionable steps you can take to make the most of your business retreat. Some of the talking points I go over in this episode include:

• Why gratitude and affirmations were the first things on our list
• Journal prompts to help remind you of your business vision
• How often you should be taking time for a business retreat

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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Do you feel like you are looking at a massive to-do list every day and feel overwhelmed? This week, episode 29 of the Product Powerhouse Podcast is about taking your business from paper to digital! 

In this episode of the Product Powerhouse Podcast, Erin Taylor and I are sharing the importance of having the right systems in place. Some of the talking points Erin Taylor and I go over in this episode include:

• How to find a project management tool that works best for the way you work
• Why disorganized information is costing you sales
• If you are feeling too overwhelmed, you probably need to start making adjustments to what you are doing in your business

Renovate your business so you can be a calm creator and put JOY back in the making. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

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You might be wondering what it’s like to work with a designer to create your Shopify website. That’s why episode 28 of the Product Powerhouse Podcast is showcasing a client of mine who went through the design process with my company, Product Powerhouse (Formerly Alexander Design Company)!

Get a sneak peak behind the scenes to the Shopify web design we did with Bella Vida Candles. Hear what Jess was thinking before, during, and after she worked with Erin and her team.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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If you’ve ever wondered what it would look like to open a boutique in the middle of 2020, then this episode is for you! Episode 27 of the Product Powerhouse Podcast is all about launching a new boutique in 2020 with Jess Nicklos! 

In this episode of the Product Powerhouse Podcast, Jess Nicklos is sharing how she phased out of her event planning business into a boutique all while working a 9-5. Some of the talking points Jess Nicklos and I go over in this episode include:

• The things that do and do not translate when shifting from a service business into a product business
• Behind-the-scenes of the purchasing side of running a boutique
• Solid tips for those looking to start a business

Launching in the middle of a worldwide pandemic is no joke, but Jess gave some real insight to what she focused on and what worked for her. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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