Have you ever read a website and thought, “They are speaking to me”? It’s possible to do that with your product listings and website copy for your customers too. That’s why episode 36 of the Product Powerhouse Podcast is about speaking directly to your customers through your website copy! 

In this episode of the Product Powerhouse Podcast, Krista Walsh and I sharing the importance of using your customer voice to create your website copy and actionable steps you can take right now to understand what your clients are feeling when they come across your site. 

Some of the talking points Krista Walsh and I go over in this episode include:

• How she helps her clients unearth their core mission and weave it through their website copy
• Ways she uses the voice of the customer to enhance your website copy so your ideal clients feel like you are speaking to them
• The importance of knowing your purpose and having clarity when hiring a copywriter (or web designer, for that matter) to help with your website

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

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CONNECT WITH ERIN ALEXANDER:

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Show Notes

LINKS MENTIONED IN THE EPISODE:

Email Marketing blog post by Krista

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Connect with Erin:
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