Product Powerhouse

Most opt-in ideas are for business owners that don’t sell products. That’s why episode 26 of the Product Powerhouse Podcast is about opt-in ideas specifically for shop owners! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having an opt-in for your audience and actionable steps you can take right now to get an opt-in up for your shop. Some of the talking points I go over in this episode include:

• What is an optin or lead magnet?
• A few optin ideas that will actually work for product businesses
• How to deliver your free thing to your audience
• The benefits of using an optin to connect with your audience and potentially increase revenue

 So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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I’ve always wondered at the best practices and strategies for shop owners on Pinterest especially with all the new changes to the platform over the last year.That’s why episode 25 of the Product Powerhouse Podcast is about Pinterest! 

In this episode of the Product Powerhouse Podcast, Julia Bocches is sharing the importance of being consistent on Pinterest and actionable steps you can take right now to sell more products on Pinterest. She also gives some great ideas for sharing seasonal products.

Julia breaks down the true expectations of getting engagement and clicks on Pinterest. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JULIA BOCCHESE:

Facebook

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LinkedIn

Pinterest

Website

CONNECT WITH ERIN ALEXANDER:

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Shop owners tend to get confused and overwhelmed when they hear about SEO. That’s why episode 24 of the Product Powerhouse Podcast is about simplifying Search Engine Optimization (SEO) for your online shop! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of SEO for your shop and actionable steps you can take right now to implement SEO strategies. Some of the talking points I go over in this episode include:

• What is SEO?
• Why SEO might be overwhelming but how we can simplify it
• Two of the most common mistakes I see shop owners make around SEO
• A breakdown of the Simplified SEO Course

Be sure to tune in to all the episodes to receive tons of practical tips on growing your shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

Facebook Community

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DIY Shopify Course

Product Powerhouse Website

Show Notes

Support the show

Connect with Erin:
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DIY Shopify Course
Product Powerhouse Website

Having a subscription box business model isn’t easy. And it’s especially easy making handmade and as a solopreneur. That’s why episode 23 of the Product Powerhouse Podcast is with Amber Keller of Am Happy Soap!

In this episode of the Product Powerhouse Podcast, Amber Keller is sharing the importance of being strategic with your time and the behind the scenes of running a handmade business as a solopreneur. Some of the talking points Amber Keller and I talk about how she started her business and where it’s headed.

This conversation was an absolute pleasure and hearing the behind the scenes of Amber’s business was so inspiring. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH AMBER KELLER:

Instagram

Subscription

Shop

CONNECT WITH ERIN ALEXANDER:

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When you run an online business there are two types of marketing or rather two intents behind each marketing decision you make. Type one is to nurture your existing audience, this is doing things like sending regular emails to your list and type two is to grow your audience, in order, to get new customers.

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of driving traffic to your shop and actionable steps you can take right now to market your business so it runs well. 

Remember, you don’t have to do every single one of these strategies. Just pick 1 or 2 and really make an effort with them. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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DIY Shopify Course

Product Powerhouse Website

Show Notes

LINKS MENTIONED IN THIS EPISODE:

Google My Business

Shopify

Smile

Simplified SEO for Shop Owners

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Being a product business doesn’t always mean that things will go perfectly. We have successes, but we also have failures. That’s why episode 21 of the Product Powerhouse Podcast is about the importance of learning from failures! 

In this episode of the Product Powerhouse Podcast, Bridget Brown is sharing her journey from wedding industry business owner to an advisory board member for product businesses. Some of the talking points Bridget Brown and I go over in this episode include:

• The behind-the-scenes of running a business you no longer LOVE and how to breathe life into it.
• There are not enough hours in the day and how outsourcing can help you gain more control over your life.
• That finding people who understand business as a sounding board for your ideas is a great way to filter conversations 

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.

 Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH BRIDGET BROWN:

Facebook

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The Advisory Guild

CONNECT WITH ERIN ALEXANDER:

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Choosing a platform for your online shop isn’t an easy decision to make. That’s why episode 20 of the Product Powerhouse Podcast is about the questions you need to ask yourself before you pick a website platform! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of choosing a platform that can grow with your business and actionable steps you can take right now to decide which website platform will work best for your shop. Some of the talking points I go over in this episode include:

• The difference between a website platform and sales channels
• Seven factors you should consider when choosing a website platform
• My top five tips for finding the best platform
• Which platform I recommend to almost 90% of my e-commerce clients

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

Facebook Community

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DIY Shopify Course

Product Powerhouse Website

Visit Show Notes

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Connect with Erin:
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Product Powerhouse Website

If you’ve ever wondered about the behind the scenes of manufacturing a product, this is the episode for you. Episode 19 of the Product Powerhouse Podcast is with Tan Gopal of Cozure! 

In this episode of the Product Powerhouse Podcast, Tan Gopal is sharing her story of creating a sustainable women's clothing company. Some of the talking points we discuss in this episode include:

• How much “touch” goes into manufacturing a piece of clothing that we might not think about.
• Why joining a community of similar business owners is instrumental in growing your product business.
• How manufacturing a product is also about finding partners that have aligned business values.
• Ways you can engage with your audience to ensure you include sizes that your audience might be asking for.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product business and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH TAN GOPAL:

Instagram

Cozure

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Shopify just added a new site speed score on their dashboard. Which is potentially really awesome, but right now it’s mostly overwhelming and frustrating for my clients. I’ve already gotten a lot of questions about it. 

What can we do? How can we fix it?

So let's talk about all the things you need to know about this new feature. 

Visit the Show Notes

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:

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DIY Shopify Course

Product Powerhouse Website

Support the show

Connect with Erin:
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Product Powerhouse Website

Running a product-based business isn't just about creating an awesome product, there's a lot going on behind that scenes that no one is talking about! You have to think about production, shipping, sourcing, customer service.. the list goes on and on. Today's guest Gina Park has been there and she's the first to tell you, she made a lot of mistakes while building her multiple six-figure shops. She's here to talk about the "unsexy" parts of running a shop in this episode.

Visit the Show Notes

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

CONNECT WITH ERIN ALEXANDER:

Facebook Community

Instagram

YouTube

DIY Shopify Course

Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website