When you run an online business there are two types of marketing or rather two intents behind each marketing decision you make. Type one is to nurture your existing audience, this is doing things like sending regular emails to your list and type two is to grow your audience, in order, to get new customers.

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of driving traffic to your shop and actionable steps you can take right now to market your business so it runs well. 

Remember, you don’t have to do every single one of these strategies. Just pick 1 or 2 and really make an effort with them. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

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Show Notes

LINKS MENTIONED IN THIS EPISODE:

Google My Business

Shopify

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Simplified SEO for Shop Owners

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