Product Powerhouse

After sitting on the idea of starting a podcast for 8 months, I finally had the courage to launch in 2020 and it was one of the best decisions I have made. That’s why episode 56 of the Product Powerhouse Podcast is celebrating one year of the podcast! 

In this episode of the Product Powerhouse Podcast, I’m looking back on one year of podcasting and sharing some of my tips and tricks!

Some of the talking points I go over in this episode include:

• Sharing some highlights, stats, and reviews from my first year of the podcast. 
• My favorite and least favorite parts of podcasting. 
• The top 3 most popular Product Powerhouse episodes you might want to revisit. 
• My top 3 episodes from the beginning that you may not have heard yet, but you definitely should. 

Thank you from the bottom of my heart! The people who are here listening in weekly are the reason I am able to keep spreading knowledge. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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Show Notes

LINKS MENTIONED IN EPISODE:

Galati Media 

Episode 23 with Amber Keller

Episode 44 with Emily Kurth 

Episode 40 with Gari-Ann Kia

Episode 11 with Megan Stanczak 

Episode 7 with Bridget Harriss

Episode 5 with Jeana Rushton

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If you show your personality in your small business, you attract a community that supports you, and when you base your business around that community, you will find great success. That’s why episode 55 of the Product Powerhouse Podcast is about how Katie pivoted her business towards the needs of customers during the pandemic and how she has scaled her business without losing the personal touch. 

In this episode of the Product Powerhouse Podcast, Katie Heddleston shares the importance of staying true to yourself in your business and how she has used her own advice to scale her BAMR bands business from a Facebook group to an ecommerce website. 

Some of the talking points Katie and I go over in this episode include:

• How implementing some of the community-based factors from her VIP Facebook group into the creation of her website has allowed her to scale her business while keeping that personal touch.  
• Ways in which her VIP Facebook Community stepped up during the pandemic to provide frontline workers with headbands with buttons that give relief to those having to wear masks all day. 
• Being open to letting your customers see you for who you authentically are throughout every stage of your business. 
• The trial and error of experimenting which social media platform works best for you and your business. 
• Doing what works for YOUR business even if it doesn’t work for others. 

Learn from what works for your business but don’t be afraid to pivot a little and merge the old and the new ways together. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Are you struggling with  That’s why episode 54 of the Product Powerhouse Podcast is about how to utilize Instagram for a meaningful customer journey! 

In this episode of the Product Powerhouse Podcast, Nicole Doumato and I are sharing the importance of using Instagram to sell your products and actionable steps you can take right now to create a deeper connection with your potential buyers. 

Some of the talking points Nicole Doumato and I go over in this episode include:

• The power of Instagram to build connections and marketing your business
• How product based businesses can leverage the ability to make deeper connections using social media
• Ways to build a picture for your ideal customer to be drawn into purchasing your products

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH NICOLE DOUMATO:

Facebook

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Lattes for Lunch

CONNECT WITH ERIN ALEXANDER:

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By treating your rebrand the same as a product or collection launch, you can create immediate excitement around your long term ROI. That’s why episode 53 of the Product Powerhouse Podcast is about building buzz around your rebrand/ relaunch! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of building up buzz prior to your launch date and actionable steps you can take right now to get your customers excited and on board to participate in your launch. 

Some of the talking points I go over in this episode include:

• Navigating downtime while your site is under construction. 
• What is a soft launch and why it might be a good idea for your business.
• Directing the dialogue so customers can easily see why this launch would benefit them and their shopping experience. 
• Some of my favorite content ideas to get the word out there and build the buzz around your launch. 
• Jumping over your mindset hurdles to build traction. 

Don’t be scared to spread the word to anyone and everyone you know. You have put a lot of hard work into this launch so make it count. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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DIY Shopify Course

Product Powerhouse Website

Show Notes

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

As a product business owner, it’s easy to get tied up in working around the clock on your business; but that’s the quickest way to burnout. That’s why episode 52 of the Product Powerhouse Podcast is about how Pip Harland helps product business owners scale to seven figures without the burnout! 

In this episode of the Product Powerhouse Podcast, Pip Harland and I are sharing the importance of letting your business work for you rather than working it nonstop. We also chat about actionable steps you can take right now to create space in your business to grow. 

Some of the talking points Pip and I go over in this episode include:

• Learning to step away from working inside of the business and scheduling both CEO time and blank time into your calendar
• How you use your day in a sustainable and practical way
• One of the biggest mistakes that most business owners make is not delegating and hiring early enough to support continued growth.
• What truly matters in taking the steps to grow your business

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH PIP HARLAND:

Instagram

Website

CONNECT WITH ERIN ALEXANDER:

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Show Notes

Support the show

Connect with Erin:
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Your website as a whole should not just be a catalogue of products. It should be a resource you use to draw customers in and build that small business relationship. That’s why episode 51 of the Product Powerhouse Podcast is about the 8 mistakes I saw from doing 22 shop website audits! 

In this episode of the Product Powerhouse Podcast, I’m sharing common mistakes shop owners make on their websites and actionable steps you can take right now to fix those mistakes and generate more sales. 

Some of the talking points I go over in this episode include:

• Leveraging your copy to appeal to your customers.
• Using your website to tell the story behind your brand, not just showcase your products.
• Keeping traffic engaged on your site and avoiding all ways to redirect your customers elsewhere.  
• Bringing your products to life by incorporating a human element in your product photos. 
• Keeping your photos cohesive and uniform in size and proportion. 
• Making payment transactions as easy as possible for your customers. 
• Streamlining your website pop ups. 
• Adjusting your fonts to be more accessible for all audiences to view. 

By doing these 8 things, you will avoid overwhelming your audience, keep them on your site longer, capture their attention and create that emotional pull to your brand which will increase sales in the long run. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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DIY Shopify Course

Product Powerhouse Website

Show Notes

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Contrary to the common perception that Pinterest is just for recipes and craft projects, there is a high percentage of people who use Pinterest to shop. This creates a huge opportunity for eCommerce businesses to drive traffic through the platform. That’s why episode 50 of the Product Powerhouse Podcast is about the power behind Pinterest for eCommerce businesses! 

In this episode of the Product Powerhouse Podcast, Tara Reid is sharing the importance of using Pinterest as a marketing tool and actionable steps you can take right now to use this tool to drive business. 

Some of the talking points Tara Reid and I go over in this episode include:

• Pairing your Pinterest content to a blog or other form of media to add value and extend your reach.
• What types of pins eCommerce businesses should be leveraging right now.
• Using Pinterest to not only drive sales but to build your email list for the long run.
• Tips for starting to use ads on Pinterest.
• The four marketing methods for introverts. 

Pinterest is so different from social media and can drive customers to your eCommerce business in a whole new way. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH TARA REID:

Instagram @InstagramCoach

Instagram @TheTaraReid

Podcast- Introvertpreneur

CONNECT WITH ERIN ALEXANDER:

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Every entrepreneur has experienced their own version of launching a product and making no sales after expecting a great turnout. That’s why episode 49 of the Product Powerhouse Podcast is about 4 questions to ask when your product isn't selling! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of understanding a few reasons your products might not be selling and actionable steps you can take right now to learn from your mistakes and get your products off your site and into your customers hands.  

Some of the talking points I go over in this episode include:

• How much marketing you have to do before you launch. 
• Knowing your audience enough to understand what they may be in the market for at any given time so you can be constantly selling products that people actually want. 
• How your product photos, description and price all come together to portray the value of the items you are trying to sell. 
• Constantly learning and growing through trial and error in your business. 

The work you do to improve and to figure out why things aren't selling as you’d like them to will help your business overall in the long run. Keep going and don’t give up when something isn’t successful at first. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

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DIY Shopify Course

Product Powerhouse Website

Show Notes

Support the show

Connect with Erin:
Product Powerhouse Community
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DIY Shopify Course
Product Powerhouse Website

SEO and Pinterest strategies should be approachable and easy to implement for all small businesses. That’s why episode 48 of the Product Powerhouse Podcast is about Google Search Console! 

In this episode of the Product Powerhouse Podcast, Julia Bocchese is sharing the importance of using Google Search Console to locate your broken links and actionable steps you can take right now to course correct some of these SEO errors.

Some of the talking points Julia Bocchese covers in this episode include:

• What a 404 error means and how you can avoid them in the first place.  
• Using Google Search Console to your advantage with SEO, site traffic, and detecting errors on your site so Google finds them before your customers do. 
• Breaking down which pages of your site should be listed under no index and which ones are important for Google to be ranking for your business. 
• How redirecting customers to a new page after finding a broken link can save your SEO by avoiding driving your bounce rates up. 
• Translating the techy language from Google Search Console so you can start understanding its features and using it today. 
• Bonus tips for boosting your SEO.  

There is a lot of techy things you can do with your site that may not be for everyone, however, Julia and I are confident you can DIY the tips and tricks we shared today to resolve those broken links and errors that may be negatively affecting your SEO. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JULIA BOCCHESE:

Website

Seeds for SEO Success

CONNECT WITH ERIN ALEXANDER:

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Show Notes

LINKS MENTIONED IN THIS EPISODE:

Ep. 25 of the Product Powerhouse Podcast- Pinterest Tips for Your Product Shop with Julia Bocchese

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Connect with Erin:
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Migrating over to Shopify is generally an overall easy task, however, it can be tedious and repetitive. That’s why episode 47 of the Product Powerhouse Podcast is about my tips for migrating to Shopify! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of working smarter not harder when it comes to migrating and actionable steps you can take right now to move your product-based business to Shopify. 

Some of the talking points I go over in this episode include:

• Everything you need to know about transferring your business from one platform to another- the easy way, the hard way, and all of the little tips and tricks in between. 
• Learn from my mistakes so you can avoid making them yourself. 
• Why backups are super important in everything you do when it comes to your shop and making changes to it. 
• What information is important to transfer over and why you’ll be happy you did it. 

If you find that Shopify is the right platform for you, follow my tips to migrate your business over like a pro to make the process as easy as it possibly can be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ERIN ALEXANDER:

Facebook Community

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DIY Shopify Course

Product Powerhouse Website

Show Notes

LINKS MENTIONED IN EPISODE

Cart2Cart App Download

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website