Research shows that customers are more emotionally driven than logically driven when making purchases. Establishing that know, like, and trust with your customers will bring you closer to sales and create a lasting connection to drive future business. That’s why episode 63 of the Product Powerhouse Podcast is about taking a holistic approach to social media! 

In this episode of the Product Powerhouse Podcast, my guest Kinsey Streib shares the importance of showing up for your ideal customer online and actionable steps you can take right now to humanize your business and make genuine connections with your customers. 

Some of the talking points Kinsey and I go over in this episode include:

• Nurturing your audience on social media by sharing stories and building genuine connections with your potential customers.
• Making social media work for you to show up for your ideal customer. 
• Finding your brand vibe to humanize your brand, understand the core foundational elements, and establish the messages that drive home your content 
• Your social media will shift depending on the season of business you are in and that is okay. 

Social media doesn’t have to be this high pressure thing; you can make it whatever you want it to be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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