Product Powerhouse

Small businesses are on a completely different playing field than large corporations. While there are a lot of things that won’t work for us to mimic, there are even more unique opportunities to leverage. That’s why episode 86 of the Product Powerhouse Podcast is about the foundations to growing your small business! 

In this episode of the Product Powerhouse Podcast, Deirdre Tshien shares the importance of building relationships with your customers and actionable steps you can take right now to get your name in front of other audiences. 

Some of the talking points Deirdre and I go over in this episode include:

• Deirdre’s story of refusing to give up after failing her own business and transitioning into an ecommerce business space.
• Turning failures into opportunities to help others succeed. 
• Breaking down the live conversion method to build your celebrity and get people buying from you. 
• The traffic pyramid and how you can leverage each level in your business. 
• Tips to get your business in front of the eyes of different audiences. 

As a small business, the relationship that you build with your customers is sometimes so much more important than the product you are selling. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

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Sometimes you need a complete overhaul of redesigning your Shopify experience, which is where we come in. But sometimes, you just need to do small updates and tweaks here and there to make the experience better without a complete 180 change, and that is where Ilana Davis comes in. Ilana Davis is the owner of JSON-LD and helps Shopify users make small changes that lead to big impact on their businesses. That’s why episode 85 of the Product Powerhouse Podcast is about small changes you can make to your Shopify website that lead to big conversions! 

In this episode of the Product Powerhouse Podcast, Ilana Davis is sharing the importance of the usability of a website and actionable steps you can take right now to make sure your website converts to everyone. 

Some of the talking points Ilana and I go over in this episode include:

• Why font size and style matters and how your website may not be inclusive to those with visual impairments.
• How your website may not be user-friendly and may be costing you customers.
• The importance of the home screen and why your customers are looking but not purchasing.
• Ways you can compete with Amazon with the power of descriptions.

The common theme from this conversation? Just start with small changes and do something towards improvement and you will succeed. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Your website as a whole should not just be a catalogue of products. It should be a resource you use to draw customers in and build that small business relationship. 

In this episode of the Product Powerhouse Podcast, I’m sharing common mistakes shop owners make on their websites and actionable steps you can take right now to fix those mistakes and generate more sales. 

Some of the talking points I go over in this episode include:

• Leveraging your copy to appeal to your customers.
• Using your website to tell the story behind your brand, not just showcase your products.
• Keeping traffic engaged on your site and avoiding all ways to redirect your customers elsewhere.  
• Bringing your products to life by incorporating a human element in your product photos. 
• Keeping your photos cohesive and uniform in size and proportion. 
• Making payment transactions as easy as possible for your customers. 
• Streamlining your website pop ups. 
• Adjusting your fonts to be more accessible for all audiences to view. 

By doing these 8 things, you will avoid overwhelming your audience, keep them on your site longer, capture their attention and create that emotional pull to your brand which will increase sales in the long run. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Did you know that your shop’s homepage is typically the most visited page on your website? 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a homepage that converts into sales and actionable steps you can take right now to build a homepage you can be proud of. 

Some of the talking points I go over in this episode include:

• Your homepage is where people will go to get a better idea of what your business is about. 
• The six sections you need to have on your homepage: Tune in to hear them all!
• An ecommerce store only has three goals: get sales, list building, and building the know/like/trust factor 
• The suggested order of the sections on your homepage to ensure your potential client stops scrolling to look at your content.

Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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I had heard of forecasting for your business before, but before becoming Instagram friends with Stefani Shoen, I didn’t know how to implement it for my business. Through her Instagram and conversations with her, I have learned the incredible value that forecasting your business is and I know this will be a great episode for the end of the year!  That’s why episode 81 of the Product Powerhouse Podcast is about forecasting your business! 

In this episode of the Product Powerhouse Podcast, Stefani Schoen is sharing the importance of forecasting and actionable steps you can take right now to create a plan around your business to increase sales and decrease your stress around business finances. 

Some of the talking points I and Stefani Shoen go over in this episode include:

• Stefani’s journey from working with big corporations like Coach, to consulting, and how her platform and consulting journey has evolved in the last three years.
• The steps to start forecasting your sales and inventory needs based on sales you’ve already had.
• How a small business owner may implement these skills and information to better their small business, as well as prepare for the future of their business growth.
• Many small businesses can get hung up on forecasting and the result that will happen if they hit that forecasted goal or projection or not; Stefani discusses how to make sense of that feeling, and make the plan anyway.

As someone who was once intimidated by forecasting, after doing it myself I discovered how freeing it is and how much of a relief it can be, to get it done; and it wasn’t difficult either! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Shopify Online Store 2.0 is here and it is giving merchants, designers, and developers some really exciting features to look forward to. That’s why episode 81 of the Product Powerhouse Podcast is about the exciting things you can expect to see with Shopify Online Store 2.0! 

In this episode of the Product Powerhouse Podcast, Heather Tovey shares how the Shopify updates provide flexibility to make sites more customizable and accessible and actionable steps you can take right now to experiment with the new update to create a better shopping experience for your customers. 

Some of the talking points Heather and I go over in this episode include:

• Upgrades in customization within the theme editor.
• Where Shopify is letting you ditch the coding and the areas it will still be required. 
• Apps aren’t going anywhere but these new changes will benefit both shop owners and app developers. 
• How these updates aren’t a threat to designers and developers but rather an opportunity to open the doors to more creativity.
• What are meta fields and how you can use them to offer more product information and detail. 

There are so many exciting things coming along with this update but don’t jump the gun just yet. Install the update, play around with it, and let developers get caught up and offer even more exciting things to implement.  So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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LINKS MENTIONED IN THIS EPISODE:

Shopify Dawn Theme

Netflix Shop

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In a world of ever-evolving social media trends and platforms, it can be difficult to keep up - but maybe you don’t have to. Sarah is a digital marketing specialist who works in paid and organic marketing, social media marketing and management, and public relations. She firmly believes that if you can’t keep up, it doesn’t align, and/or if the insights tell you you’re not bringing in income from that platform, then you shouldn’t be wasting your time. That’s why episode 80 of the Product Powerhouse Podcast is about mindfulness in marketing! 

In this episode of the Product Powerhouse Podcast, Sarah DeGeorge is sharing the importance of taking a holistic approach to your marketing strategy and actionable steps you can take right now to make sure your marketing strategy aligns with your mission and vision. 

Some of the talking points Sarah DeGeorge and I go over in this episode include:

• How to overcome that fear of missing out on new social media trends, platforms, and expectations, and why it’s important to be mindful of your time when it comes to keeping up to date on all these different social media platforms.
• How Sarah DeGeorge figures out the best course of action for her clients and how you can reflect on where to start your own marketing strategy.
• The part of marketing that everyone should start with when it comes to a great marketing strategy: writing a blog and nailing down the written portion of marketing. Sarah also gives us tips for how to write a blog post for those stuck on what to talk about.
• The importance of checking in on yourself and your business periodically to see what feels right and what’s important to you in your current season.

Being true to who you are and understanding what aligns with yourself to show up consistently and intentionally in your marketing strategy. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Work with Erin!

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Other businesses mentioned: 

Hello7

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The release of the newest edition of Shopify was much anticipated, especially as someone who spends all her time on Shopify. I really want to spend today diving into my opinion of the newest version of Shopify and which features my team and I love the most. That’s why episode 79 of the Product Powerhouse Podcast is about the best Shopify 2.0 themes! 

In this episode of the Product Powerhouse Podcast, I’m sharing the new features and themes that my team and I have tested out from Shopify’s 2.0 release and actionable steps you can take right now to update your own website today with these updates. 

Some of the talking points I go over in this episode include:

• The ability to create more dynamic pages on a shopify store is now easier than ever; no more required web developers for the feature to put sections everywhere.
• The ability to create page templates using those different sections to create landing pages and other pages too! 
• My number one themes: Turbo and Flex from the Out of the Sandbox developer; and why I love them so much based on the options available.
• The biggest tip I can give someone before they purchase a theme for the first time.
• My other favorite theme options, with pros and cons to each theme discussed in the episode so you can be sure to pick the theme that best fits your needs and budget. 

I know this episode was very information heavy, but I am excited about these new and updated theme options through Shopify and I know you will be too once you start looking into them more! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Links mentioned: 

Episode 62: Shopify Online Store 2.0 with Heather Tovey

See examples of clients and themes in our portfolio here.

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I made an episode last year after taking my first ever business retreat, and this year I took another and I knew right away that I needed to make another episode about them because I am not convinced enough of you listening to take business retreats. You need to. That’s why episode 78 of the Product Powerhouse Podcast is about my top 3 tips to make the most of a solo business retreat! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking solo business retreats and actionable steps you can take right now to make the most of them. 

Some of the talking points I go over in this episode include:

• The benefits of a solo business retreat, and why you need to plan one for yourself.
• Getting out of your normal work and home environment to allow for a distraction-free creative space. 
• Planning out what you’re going to cover or work on during the retreat, and the importance of remembering your post-it notes!
• Schedule in time to relax and treat yourself - whatever that looks like to you. 

I hope this not only convinced you to plan your business retreat, but really make the most of it so you feel rejuvenated, refreshed, and excited about the next quarter or season for your business. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Some people believe there is no such thing as work-life balance as an entrepreneur while others believe that if you are intentional about the things you choose to do you can get that feeling of balance. Jessica Eley is a Mindset Mentor for high achievers, and she talks about mindset in a very straightforward manner that’s totally different from others in her field. While I wasn’t sure if work-life balance existed before we talked, I can tell you this episode was so good that I immediately listened to it when we finished recording because I needed to hear some of this a second time. That’s why episode 77 of the Product Powerhouse Podcast is about work-life balance and mindset with Jess Eley! 

In this episode of the Product Powerhouse Podcast, Jess Eley is sharing the importance of mindset when it comes to achieving your goals and actionable steps you can take right now to start reevaluating your goals and actually achieve them. 

Some of the talking points Jess Eley and I go over in this episode include:

• What work-life balance is to Jess and how to choose it for yourself. 
• The first step you can take to do the work and choose work-life balance.
• Why your goals aren’t getting the results, and why you should focus on Lead Goals instead of your Lag Goals to build and scale your business.
• Jessica’s first question when you say you can’t reach a particular goal is, “Why do you want it?” and she discusses why it’s so important to know the answer. 

I learned so much from this episode, and I know you will gain so much clarity from this episode when it comes to goal setting, work-life balance, and mindset. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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