In a world of ever-evolving social media trends and platforms, it can be difficult to keep up - but maybe you don’t have to. Sarah is a digital marketing specialist who works in paid and organic marketing, social media marketing and management, and public relations. She firmly believes that if you can’t keep up, it doesn’t align, and/or if the insights tell you you’re not bringing in income from that platform, then you shouldn’t be wasting your time. That’s why episode 80 of the Product Powerhouse Podcast is about mindfulness in marketing! 

In this episode of the Product Powerhouse Podcast, Sarah DeGeorge is sharing the importance of taking a holistic approach to your marketing strategy and actionable steps you can take right now to make sure your marketing strategy aligns with your mission and vision. 

Some of the talking points Sarah DeGeorge and I go over in this episode include:

• How to overcome that fear of missing out on new social media trends, platforms, and expectations, and why it’s important to be mindful of your time when it comes to keeping up to date on all these different social media platforms.
• How Sarah DeGeorge figures out the best course of action for her clients and how you can reflect on where to start your own marketing strategy.
• The part of marketing that everyone should start with when it comes to a great marketing strategy: writing a blog and nailing down the written portion of marketing. Sarah also gives us tips for how to write a blog post for those stuck on what to talk about.
• The importance of checking in on yourself and your business periodically to see what feels right and what’s important to you in your current season.

Being true to who you are and understanding what aligns with yourself to show up consistently and intentionally in your marketing strategy. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Show Notes

Work with Erin!

Simplified SEO Course

Other businesses mentioned: 

Hello7

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Connect with Erin:
Product Powerhouse Community
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DIY Shopify Course
Product Powerhouse Website