There are so many overwhelming parts to digital marketing, and if you’ve never tried it before or tried it and got burnt out, you’re not alone. Many people try to do everything there is, but don’t do it well enough to be successful and it falls apart. Jessica Grossman, another Shopify and digital marketing expert, understands the limitations on small business owners. That’s why episode 69 of the Product Powerhouse Podcast is about setting a foundation for a digital marketing plan! 

In this episode of the Product Powerhouse Podcast, Jessica Grossman is sharing the importance of a digital marketing strategy and actionable steps you can take right now to start to build your own. 

Some of the talking points Jessica Grossman and I go over in this episode include:

• The three questions you need to be asking yourself when you go to create a digital marketing strategy
• Setting boundaries around your marketing strategy so you’re successful and not swamped
• What you should be looking at in each digital marketing platform you have to judge the effectiveness of that platform and your strategy
• How to keep your brand messaging consistent when it comes to marketing, customer service, and ads as an example
• Why the new iOS feature of no cookie tracking messes with your paid ads for your business and what you can do about it

Digital Marketing can be a difficult task to manage, but following the boundaries and structure laid out in today’s episode and you’ll have an easier time getting started! So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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Connect with Erin:
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DIY Shopify Course
Product Powerhouse Website