Did you know that your packaging could be making or breaking your sales metrics? Whitney Zimmerman is the founder and CEO of Wild Hive Studio, where she specializes in branding and packaging design. She helps product based businesses help reach their sales goals through their packaging. That’s why episode 93 of the Product Powerhouse Podcast is about packaging design tips to really stand out! 

In this episode of the Product Powerhouse Podcast, Whitney Zimmerman is sharing the importance of proper packaging design and actionable steps you can take right now to stand out before your customers even see your product! 

Some of the talking points Whitney and I go over in this episode include:

• Common mistakes business owners make with their packaging that can make or break their business, including making packaging the afterthought. 
• Three key components to a buzzworthy packaging experience, and how to accomplish that with your own brand.
• The ROI on investing in good packaging, and the impact proper packaging that hits all three key components has on your sales.
• Small things you can invest in your packaging to make your brand stand out, and why starting small makes the most sense for some brands.

The packaging of your brand leaves an impression - it creates a memory, it creates an emotional experience, and it can be worth influencing the consumer to talk about your brand - but what it says, and has them saying, is up to your packaging design. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening!

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Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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