I always say that one of my favorite parts about website design is that you have to be creative within the box of web design. You have to make sure your website functions the way a customer expects it to, but with design, you can push the boundaries a little bit and make your website unique and functional. This is one of my favorite topics to talk about! This week, episode 112 of the Product Powerhouse Podcast is about conversion-based design within your website design! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of speaking the customer’s language on your website and actionable steps you can take right now to convert more website viewers into customers. 

Some of the talking points I go over in this episode include:

• The definition of conversion-centered design and why it’s such a key piece to your website.
• Function over Design; why we sometimes need to compromise how beautiful our website looks in order to keep it functional for our customers.
• Why hyperlinks aren’t enough to get people on your site to take action, and why buttons need to be on your website to get people to do what you want them to.
• How to create flow on your page while simultaneously providing enough information to make the buying decision easy and draw their attention to important information on your website.

Sometimes we have to sacrifice the fun designs for function, but the power comes from paying close attention to these things we discussed in today’s episode to make sure your website does convert. If you don’t pay attention to these design elements, you’ll be hurting your business. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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