I love marketing. It’s really exhausting, but also really rewarding. Perhaps you love marketing as much as I do, or maybe you just love to hate it. However, if we could love marketing all the time, we could trust the process and rest in the knowledge that what we are doing is truly effective. This week, episode 110 of the Product Powerhouse Podcast is about how to align your marketing strategy with your business! 

In this episode of the Product Powerhouse Podcast, I’m sharing the importance of social listening and actionable steps you can take right now to know your ideal customer beyond assumptions. 

Some of the talking points I go over in this episode include:

• Why assuming what your customer wants or needs can be detrimental to your marketing and why your ideal customer workbooks may not be accurate.
• The importance of market research to deeply understand your true ideal customer and knowing if your marketing campaigns now are targeting the right people.
• Why you need to practice and pay attention to the sweet skill of social listening, and how conversations around you, but not about you necessarily, are vital to your marketing.
• A great way to identify how and when to collaborate with others, such as influencers, when you find the gap in the market and see their thoughts and words around their issues.

If you do these three things, you’ll solidify your messaging around your marketing and truly speak to your ideal customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/

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