I’m sure you’ve heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business! 

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In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer’s attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok. 

Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022.

Some of the talking points Lauren Schwartz and I go over in this episode include:

• Why it’s worth putting in the effort to create video ads.
• What to talk about during your video ad to get the most traction. 
• The importance of testing variations of your ad to ensure you’re focusing on what’s working.
• Where to start in growing your TikTok and running ads on the platform.

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ 

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