In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business.

Key Points:

• Kristina's background in tech product development and how she used that experience to start a CPG baking business.
• The importance of building a strong brand foundation, especially when bootstrapping a business.
• How Kristina's focus on building relationships with smaller specialty shops to grow in her wholesale efforts

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Connect with Kristina Schlegel

• Make Bake website
• Linked In
• Make Bake Instagram

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