Product Powerhouse

In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips will help ensure your store is set up for success and ready to attract customers from day one. Tune in to discover how planning ahead, focusing on customer experience, and prioritizing marketing can make a significant difference in your e-commerce journey.

Key Topics:

• Launching a new Shopify store
• Redesigning or moving an existing store
• Importance of planning and preparation
• Enhancing customer experience
• Effective marketing strategies

Key Takeaways:

1. Plan Ahead: Do thorough research, gather necessary content, and have a clear plan before building your store to avoid a cookie-cutter outcome.
2. Customer Experience: Focus on providing a seamless and trustworthy shopping experience to boost customer confidence and sales.
3. Prioritize Marketing: Dedicate significant effort to marketing your store to drive traffic and generate sales, as building the store is just the beginning.

Need help designing a killer Shopify store? Check out DIY Shop(ify) - a self-study program to help you create an amazing Shopify website!

If you have questions or want to talk more about this, join our Product Powerhouse Community on Facebook. It’s a free group of almost a thousand shop owners who are passionate about their products, just like you. We’d love to see you there!

Thank you for tuning in! If you found these tips helpful, please share this episode and leave a review. Until next week, happy selling!

Useful Links:

• DIY Shop(ify) Course
• Essential Elements for Your Homepage 
• Why We Love Shopify
• Shopify Launch Checklist 
• 14-Day Roadmap
• Product Powerhouse Community on Facebook

Subscribe & Review:

Don’t miss an episode! Subscribe to the Product Powerhouse Podcast on Apple Podcasts, Spotify, or your favorite podcast platform. If you enjoyed this episode, please leave a review to help others find our show.

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Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. 

This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success.

- Erin shares her personal experience and Sarah encourages getting creative to make money.
- The Profit First system is recommended for business owners.

- A cash flow planner tool helps with financial planning and overview.

- Separate bank accounts for different expenses can prevent accidental spending.

- Bookkeeping and regular financial check-ins are crucial for success.

Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara  Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today.

Connect with Sara:
Website
Instagram
Cash Flow Planner - use code "PODCAST30" to save 30%!


CONNECT WITH ERIN ALEXANDER:
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Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship.

Main topics covered in this episode:

- The power of celebrating success and overcoming self-criticism

- The importance of surrounding oneself with supportive people

- The value of being flexible and adaptable in business

- Learning from mistakes and viewing them as opportunities for growth

- Embracing persistence and resilience in pursuit of one's dreams

In conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey.

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode:

- Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation.

- Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most people do not have.

- The lost cost of disorganization can hinder productivity and opportunities for profitable work. Brenda provides tips and strategies for organizing your Canva account to improve your content creation efficiency.

Don't wait any longer to get organized and improve your content creation process with these tips and strategies from Brenda and Erin. Head over to the podcast episode now to learn more!

CONNECT WITH BRENDA:
Brenda's Website
Canva Organization Roadmap
How to use Canva Facebook Community
Canva Support Hub


CONNECT WITH ERIN ALEXANDER:
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Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses.

On this episode we cover …

• Importance of building relationships before collaborating
• Creative ways to collaborate with other makers and businesses
• Knowing when to turn down opportunities 
• Failed collaborations and legal protection 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Erin and how I help product-based business owners at Product Powerhouse.

CONNECT WITH KATE DE PALMA:
Website -Save 15% with the code POWERHOUSE
Instagram

CONNECT WITH ERIN ALEXANDER:
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products. 

Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!

On this episode we cover …

• The role packaging plays in creating a memorable unboxing experience.
• Why investing in packaging is crucial for small businesses.
• Understanding your target audience and aligning your packaging with their preferences.
• The importance of consistency and branding.
• The significance of sustainability in product packaging.
• The benefits of incorporating sustainability into your brand identity.

Throughout the episode, Denisa shares her expert insights and provides valuable advice on creating memorable packaging that will not only resonate with your target audience but also differentiate your products from the competition.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Erin and how I help product-based business owners at Product Powerhouse.

CONNECT WITH DENISA:
Ivy and Kind
Instagram

CONNECT WITH ERIN ALEXANDER:
UNFILTERED - New subscriber only podcast for $3/month
Facebook Community
Instagram
YouTube
DIY Shopify Course
Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions.

On this episode we cover …

• The ten must have items you need to include on your product pages
• Why you need each item and how they help conversions
• Optional items you might want to have on your product pages depending on your product types

Optimizing your product pages with these 10 must-haves will not only increase your conversions but also create a more satisfying shopping experience for your customers.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Erin and how I help product-based business owners at Product Powerhouse.

CONNECT WITH ERIN ALEXANDER:

UNFILTERED - New subscriber only podcast for $3/month

Facebook Community

Instagram

YouTube

DIY Shopify Course

Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner! 

Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!

On this episode, host Erin Alexander discusses the importance of mindful customer service and how to maintain composure when dealing with difficult customers.

• Balancing between meeting customer needs and maintaining personal boundaries for excellent customer experiences.
• Tips for staying composed, active listening, and empathy in resolving conflicts.
• Fostering better connections with customers through presence, focus, and a positive mindset.
• Prioritizing self-care, having a support system, and seeking professional help when needed.

Thank you for listening! If you enjoyed this episode or any of the other 150 episodes, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Erin and how I help product-based business owners at Product Powerhouse.

CONNECT WITH ERIN ALEXANDER:

UNFILTERED - New subscriber only podcast for $3/month

Facebook Community

Instagram

YouTube

DIY Shopify Course

Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Are you a creative product-based entrepreneur  who struggles with keeping track of all the moving pieces in your business?

The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that will help you build, grow, and scale your product-based business. GET YOUR TICKET HERE

In episode 149 of the Product Powerhouse podcast, we chat with Carley Zuercher, the founder of Canapy, a project management app designed specifically for creative product-sellers who need a home base for all the things happening in their business. 

Carley shares her insights on running multiple businesses as a multi-passionate entrepreneur. She discusses how she embraces her creative flow and makes her own rules, rather than feeling constrained by traditional labels.

Then dive into the story of how Carley created Canapy to help solve the project management challenges faced by many product-based business owner who are creating customized products. She shares her inspiration for the app, as well as some of the key features that make it unique. And some spoilers about new features she has lined up. 

If you're a creative product maker looking for tips on managing your projects more efficiently or interested in the journey of a successful app creator, then this episode is for you. Tune in now to learn from Carley's experiences and insights!

Related Episode - How to Set Business Goals that Actually Feel Good with Carley Zuercher

CONNECT WITH CARLEY:
Canapy
TwoCan
Instagram

Life is full of things that occupy your mental space. Ensure that every customer and every order meets timelines and deadlines using Canapy. Sign up for a free account.

CONNECT WITH ERIN ALEXANDER:

UNFILTERED - New subscriber only podcast for $3/month

Facebook Community

Instagram

YouTube

DIY Shopify Course

Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website

Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is  all about marketing strategies for small business owners in 2023. 

Here are the key takeaways:

• Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.
• Personalization and segmentation in marketing are crucial for connecting with your target audience.
• Diversifying your marketing strategies is also important, so you're not putting all your eggs in one basket.
• Values-based marketing is becoming more popular, as consumers are more conscious about the companies they support.
• Improving customer experience on your website can help build customer loyalty and keep people coming back for more.

This episode is packed with lots of valuable insights for small business owners looking to up their marketing game. 

CONNECT WITH ERIN ALEXANDER:

UNFILTERED - New subscriber only podcast for $3/month

Facebook Community

Instagram

YouTube

DIY Shopify Course

Product Powerhouse Website

Support the show

Connect with Erin:
Product Powerhouse Community
Instagram
DIY Shopify Course
Product Powerhouse Website