Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is  all about marketing strategies for small business owners in 2023. 

Here are the key takeaways:

• Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.
• Personalization and segmentation in marketing are crucial for connecting with your target audience.
• Diversifying your marketing strategies is also important, so you're not putting all your eggs in one basket.
• Values-based marketing is becoming more popular, as consumers are more conscious about the companies they support.
• Improving customer experience on your website can help build customer loyalty and keep people coming back for more.

This episode is packed with lots of valuable insights for small business owners looking to up their marketing game. 

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