Join us for an episode that shatters the misconceptions surrounding sales, revealing its true essence as a journey of connection and meaningful experiences. Our guest, Lisa Proeber, founder of The Middle Six, brings over two decades of experience to the table as she challenges the outdated notion of sales being a dirty word.

Together, we explore how sales can be transformed into a platform for building authentic relationships and solving problems. Lisa shares insights on making sales less about the hard sell and more about forging genuine connections with customers, ensuring that every interaction feels like a high-five moment rather than a mere transaction.

Throughout our conversation, we uncover practical strategies and tools that empower small business owners and solo entrepreneurs to become sales superheroes. From leveraging technology to mastering the art of storytelling, we delve into the tactics that can elevate businesses and create lasting impact.

Join us for an eye-opening discussion that will revolutionize your approach to sales, inspiring you to cultivate meaningful connections and redefine success in the sales landscape, one relationship at a time.

What We're Drinking
This week we're drinking the Milwaukee Rockstar Blend from Anodyne Coffee Roasting Company.

Resources

• Closing the Deal: The Ultimate Sales Training

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

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Welcome to "Lattes and Lasers," where creativity meets innovation! In this episode, hosts Holly McCaig and Amy Kant are diving into the intersection of technology, creativity, and the human experience. In this episode, titled "Maker Gains with AI," Holly and Amy are joined by first responder and AI student Jake McCaig as they explore a topic at the forefront of the creative world—how AI is revolutionizing the maker space.

We're not just talking about any aspect of AI; we're going in-depth on how tools like Midjourney and ChatGPT are changing the game for artists, creators, and marketers in the maker community. Join us as we take a deep dive into Midjourney for Artists and Digital Creators, uncovering its transformative potential for the creative process. Plus, discover how ChatGPT is revolutionizing marketing and SEO for makers, opening up new avenues for engagement and visibility.

Whether you're a seasoned maker or simply intrigued by the possibilities of AI, this episode offers insights, tips, and exciting discussions. Grab your favorite latte, power up your lasers, and tune in to "Lattes and Lasers" for an engaging exploration of Maker Gains with AI!

What we're drinking this week

We're drinking "Wake The Hell Up Peanut Butter Cup" from Utica Coffee Roasting Co. Treat your taste buds to a truly decadent experience with Wake The Hell Up! Peanut Butter Cup by Utica Roasting Co. Indulge in the creamy richness of peanut butter paired harmoniously with the sweetness of chocolate, all infused into your morning cup of joe. Crafted with care, each bag contains freshly medium-dark roasted coffee with up to 50% more caffeine, ensuring a bold and energizing start to your day without any bitter aftertaste or coffee jitters. Roasted in small batches right in Utica, New York, this coffee guarantees the freshest flavors money can buy. Plus, rest easy knowing that all our coffees are gluten, allergen, and sugar-free, allowing you to savor every sip without a worry. With its convenient re-closable bag, you can keep your coffee fresh for longer, ensuring that each morning begins with a taste of pure

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

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In this episode of "Lattes and Lasers," hosts Holly McCaig and Amy Kant dive into the world of Search Engine Optimization (SEO) and its crucial role in elevating online businesses. From seasoned sellers to novices, understanding SEO is paramount in navigating the competitive online marketplace.

Join Holly and Amy as they unravel the mysteries of SEO, offering insights into common mistakes that many sellers make, such as using irrelevant keywords that don't align with their products. Through witty banter and relatable anecdotes, they shed light on the importance of using relevant keywords to enhance visibility and drive sales.

Explore practical strategies for finding these vital keywords, discussing the efficacy of third-party tools like ERank, Alura, and Insight Factory. By leveraging these tools, sellers can gain valuable insights into market trends and consumer behavior, empowering them to optimize their listings effectively.

Additionally, Holly and Amy highlight the transformative potential of platforms like Everbee, which identify market gaps and underserved niches, inspiring sellers to develop unique products tailored to customer needs. By embracing innovation and creativity, sellers can enhance their shop's visibility and drive sales in today's competitive landscape.

Tune in to "Lattes and Lasers" for an engaging discussion on SEO, coffee-fueled creativity, and the art of building a successful online business. Whether you're a coffee connoisseur or a laser enthusiast, this episode offers valuable insights to fuel your entrepreneurial journey.

What we're drinking this week

Bulletproof's The High Achiever, a medium-dark roast that "gives you the energy, focus and brain power to conquer your to-do list."

Resources

• Everbee*
• The Laser Collective: How to find what laser cutting products sell on Etsy
• The Laser Collective: Getting your laser products found on Etsy
• Google’s Natural Language Processor

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

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In this episode of "Lattes and Lasers," we explore the world of laser maker trends. From personalized keychains to intricate cutting boards, the industry offers a plethora of opportunities and challenges.

Discover the benefits of embracing trends, from increased visibility to expanded market reach, while acknowledging the risks of following the crowd. Learn how to strike a balance between innovation and authenticity by infusing each creation with a unique spin.

Explore strategies for standing out in a crowded marketplace, including building a strong brand identity and fostering meaningful connections with customers. Gain valuable insights into thriving in the dynamic landscape of laser crafting, whether you're a seasoned crafter or a budding entrepreneur.

What we're drinking

This week we're drinking Counter Culture's Big Trouble blend, which is described as a blend that "delivers nutty, caramel, and chocolate flavors that are easy to love. Sourced from sustainable producers across the globe, this medium-dark roast blend is expertly roasted to ensure a consistently exceptional brew every time. Striking the ideal balance between sweet flavors and a satisfying medium body, it’s no wonder Big Trouble is our best-selling blend."

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

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In this episode of Lattes and Lasers, hosts Holly McCaig and Amy Kant dive into the essential yet often overlooked world of crafting a robust web presence. But first, they indulge in the delightful Bones Coffee’s Cookies and Dreams roast, a heavenly blend that transports you to a world of chocolate cookie sandwich and vanilla ice cream flavors, all in a coffee cup.

As they sip on their dreamy brew, Holly and Amy emphasize the significance of having not just a website but a strategic online presence. They discuss how even a simple landing page can be a game-changer, ensuring potential customers can find you, understand your offerings, and easily connect with your brand.

The hosts provide practical advice on how to start, suggesting steps such as securing a domain name and ensuring consistent social media handles. They advocate for platforms like WordPress, emphasizing the importance of owning your site and exploring options like Squarespace and Shopify for those considering e-commerce.

But it’s not just about having a website—it’s about driving action. Holly and Amy emphasize the importance of calls-to-action and building an email list. They share tips on enticing visitors to sign up, such as offering discounts or exclusive content, and leveraging social media to amplify your offerings.

As the episode wraps up, Holly and Amy remind listeners that an email list is a golden ticket to fostering lasting relationships with customers, perfect for announcements, sales, and managing crises. With their expert advice, listeners are empowered to take their digital presence to the next level, one click at a time.

Enter to win a FREE website audit
To show the importance of having a strong digital presence, Lattes and Lasers is excited to announce we are giving away a FREE website audit to one lucky winner (a $999 value). Amy offers website audits in her website consulting business at Sconnie Squirrel. Visit lattesandlasers.com/webaudit to enter! A winner will be announced on March 15, 2024.

Resources

• Domain Registrar: NameCheap.com
• Website Hosting: SiteGround (save up to 85% with our link) * and WPEngine (save $$ with our link)*
• Website Design + Fractional Webmaster Services: SconnieSquirrelwp.com

*Affiliate disclosure: I only recommend products I would use myself, and all opinions expressed here are my own. Some pages may contain affiliate links through which - at no additional cost to you - I may earn a small commission.

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

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• Buy Us A Coffee
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Join hosts Holly McCaig and Amy Kant as they blend together the perfect brew of coffee culture and laser business adventures.

In this episode, Holly and Amy take a sip of Trejos House Blend, diving into its rich flavors while exploring the depths of their laser businesses. Joined by special guest Paul Ridenour, Amy's husband and fellow partner at Sconnie Squirrel, the trio embarks on a journey through the wild and wacky world of laser craftsmanship.

From impromptu cooling system hacks to constructing a tiny laser sanctuary in the confines of a garage, Holly, Amy, and Paul spill the beans on their most outrageous laser escapades. Prepare for a blend of laughter, puns, and coffee-fueled creativity as they share tales from the frontlines of their laser businesses.

So grab your favorite mug, pour yourself a cup of inspiration, and join us for "Lattes and Lasers," where every episode is a stimulating blend of innovation and caffeinated camaraderie!

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

Support the show

Connect:

• lattesandlasers.com
• Buy Us A Coffee
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Grab your aprons and your caffeinated concoctions, because it's time for another episode of "Lattes and Lasers" with your favorite makers, Holly and Amy! Today, we're diving deep into the thrilling world of laser cutting, fueled by our slightly overdosed Good + Gather Cold Brew (let's just say Amy didn't follow the directions).

Join us as we explore the ins and outs of the maker industry, from crafting masterpieces with laser precision to navigating the treacherous waters of copyright, trademarks, and intellectual property. Sip your coffee cautiously as we share tales of our own Etsy listings being pilfered faster than you can say "patent pending."

But wait, there's more! Get ready to chuckle and cringe as we dish out the juiciest anecdotes from our own maker businesses. From unexpected mishaps to downright bizarre encounters, we've seen it all this week, and we can't wait to spill the beans (and maybe some coffee) with you!

So, whether you're a seasoned maker looking to protect your creations or a curious coffee lover eager for some entertaining tales from the trenches, tune in to "Lattes and Lasers" for a rollercoaster ride of creativity, camaraderie, and caffeine-fueled chaos. It's time to fire up those laser cutters and let the sparks fly!

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

The Laser Collective
Transform your laser cutting and engraving business with our commercial use files.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

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In this episode of "Lattes and Lasers," hosts Holly McCaig and Amy Kant dive into the rich flavors of Stumptown's Holler Mountain coffee while exploring the ups and downs of being a small business owner. With a blend of humor and heartfelt discussion, they highlight the often-overlooked challenges that come with entrepreneurship, particularly the toll it can take on mental health.

Amidst sips of coffee, they share personal anecdotes and insights into how they navigate these challenges, offering practical tips and words of encouragement to fellow business owners. Additionally, they give listeners a sneak peek into some of the creative projects they're currently working on.

Grab your favorite mug and join Holly and Amy for a caffeinated chat filled with laughter, wisdom, and a whole latte love for small businesses.

Resources:

• Mental Health Survey Results
• Bluevine: 7 mental health tips for small business owners
• Ruby: Let’s get real about mental health and owning a business.
• Forbes: The Impact of Mental Health on Business Owners 
• Jem and Cozy's Take Your Meds Sticker
• TalkSpace Virtual Therapy
• Better Help Virtual Therapy
• 988 Suicide + Crisis Lifeline

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

Support the show

Connect:

• lattesandlasers.com
• Buy Us A Coffee
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In this energizing episode of "Lattes and Lasers," hosts Holly and Amy immerse themselves in their coffee cups, unveiling the amusing tales behind the brews they're enjoying. Staying true to their commitment to showcase coffees with quirky names, compelling stories, or admirable causes, the hosts shine a spotlight on "Three Peckered Billy Goat," a bold dark roast from Ravens Brew Coffee. The comical packaging and the clever slogan, "Sup from the cup that keeps you up," infuse the podcast with a delightful and playful coffee-centric atmosphere.

Shifting gears from coffee to the realm of customer relations, Holly and Amy spill the beans on their encounters with reviews and engagements on platforms like Etsy and Facebook. They playfully entertain the idea of transforming peculiar customer experiences into a recurring series. The hosts delve into the world of odd customer comments, requests, and exchanges they navigate as laser business owners, assuring listeners that they won't divulge details that could identify specific individuals.

Acknowledging the bittersweet relationship with Etsy and its associated fees, Holly and Amy express gratitude for the platform's role in exposing their businesses to a broader audience. Despite the challenges, they highlight Etsy's positive impact on connecting with diverse customers, even if recent features may not perfectly align with their preferences.

Join Holly and Amy on this caffeinated journey as they blend tales of goat brews with anecdotes from the world of Etsy reviews.

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

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Join Holly McCaig and Amy Kant on the premiere episode of Lattes and Lasers, the podcast where creativity meets technology. In this episode, we dive into the creation of the podcast, sharing our personal maker journeys that led us to where we are today.

The conversation takes an intriguing turn as we explore AI podcast name generators, discussing the fun and challenges of using technology to spark creativity and bring a podcast to life.

Additionally, we explore world of Facebook groups and community forums within the maker space. 

Get ready for an episode packed with insights, anecdotes, and a dash of tech magic as Lattes and Lasers kick-starts its journey. Whether you're a seasoned maker or just starting your own creative adventure, this episode is the perfect blend of inspiration and information.

The Laser Collective 
Transform your laser cutting and engraving business with our commercial use files.

The Laser Collective
Transform your laser cutting and engraving business with our commercial use files.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Connect:

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• Buy Us A Coffee
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