In today's episode, I'm joined by Cali BBQ Media Founder Shawn Walchef to unravel the art of storytelling and its significance in entrepreneurship. We explore how the strategic use of language, especially in the context of 'surge' versus 'dynamic' pricing, plays a pivotal role in public perception and business growth. Diving into the concept of stage theory, we discuss the essence of sharing stories that not only engage but also build a resonant community. By dissecting our journey and the lessons we've learned, this conversation sheds light on finding your authentic frequency to amplify your brand's impact, underlining the importance of aligning with your audience's values for lasting success.
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Crafting Stories for Growth with Shawn Walchef

Welcome to The Playbook, hosted by entrepreneur, CEO, author and keynote speaker David Meltzer. On the podcast you’ll find a mix of interviews, Q&A, fireside chats, keynotes, and exclusive conversations with the most influential CEO’s, sports icons, and successful entrepreneurs who share their personal and professional play-by-play of the “what”, “why”, and “how” to achieve anything you set your mind to.

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Entrepreneurship

In today's episode, I'm joined by Arlan Hamilton, a pioneering investor and author known for transforming adversity into opportunity. We discuss the challenges and breakthroughs on her journey from homelessness to founding Backstage Capital, where she has invested about $20 million in nearly 200 companies. Arlan shares her insights on overcoming genetic and energetic barriers, establishing a healthy detachment from money, and leveraging privilege without succumbing to entitlement. We explore the power of giving and receiving, the impact of imposter syndrome, and how aspiring millionaires can shift from scarcity to abundance.
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Breaking Economic Barriers with Arlan Hamilton

In today’s episode, I'm joined by the remarkably multifaceted Rob Riggle, who has transitioned from a dedicated United States Marine Officer to a renowned actor, comedian, and philanthropist. With over two decades of valorous service in the Marines, Rob has matched his military career with a stellar stint in entertainment, captivating audiences worldwide. Beyond his artistic achievements, he has also raised over $22 million for pediatric cancer research. Today, Rob shares insights into how his military service profoundly impacts his comedic and philanthropic work, discusses the vital role his upbringing played in shaping his character, and offers personal anecdotes on overcoming life's hurdles while making meaningful contributions to society.
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Acting and Action with Rob Riggle

On this episode of #ThePlaybook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on:
[2:30] Working with Steve Jobs and understanding logic vs intuitiveness 
[8:29] The importance prototyping “offline” before launching a product or location
[11:44] What it means to connect to your customers by “designing human experience”
[14:00] How Steve Jobs taught him to focus on people with his design and not profit
Tim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses his design work for Apple’s retail stores alongside Steve Jobs, how a focus on customer experience leads to monetary returns, and what it means to be able to successfully adapt your design plans.
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Working With Steve Jobs & Designing The Apple Store - Tim Kobe

In today's episode, I explore the rich insights from our community's monthly takeaways, focusing on themes like honest self-reflection, the impact of persistence, and the significance of consistency in personal and professional life. Hear from a variety of voices as they discuss overcoming challenges, embracing opportunities, and the lessons learned from maintaining an open mind towards growth and community support. Join us for a session filled with empowering stories and actionable advice.
To join future Free Friday Training sessions, register at:
https://free.dmeltzer.com/friday-training-1
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Monthly Takeaways on Persistence and Growth

In today’s episode, I'm joined by Matt Higgins, an American businessman, co-founder of RSE Ventures, and a serial entrepreneur recognized for his wide-ranging expertise. Matt, also known from Shark Tank and author of the Wall Street Journal Bestseller "Burn The Boats," shares insights on embracing risk without waiting for a crisis to enforce clarity in decision-making. We explore how this philosophy extends beyond crises, touching on leadership, authenticity, and the often misleading nature of internet gurus. Matt's unique perspective encourages us to confront our fears and limitations, aiming for relentless self-improvement and resilience in both personal and professional realms.
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Crafting Stories for Growth with Shawn Walchef

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