March 13, 2025

Crafting the Perfect Employer Value Proposition: The Key to Attracting and Retaining Top Talent

49 minutes

A Special Industry Update with Louis Diamond & Jamie Campbell

Overview

A special episode designed for firms with their sights set on enhancing recruiting efforts and advisors looking to attract new team members, offering the steps to craft an effective Employer Value Proposition (EVP), with examples on usage and potential impact on hiring success and retention.

Listen in…

> Download a transcript of this episode…

NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation.

About this episode…

It should come as no surprise that competition for top talent has become tougher than ever.

This means that companies must excel at attracting, hiring, and retaining team members.

So where do you start?

Studies indicate that communicating and demonstrating a clear Employer Value Proposition or EVP is one of the most important factors in attracting and retaining talent.

For example, a study by CareerArc found that 69% of candidates would decline a job offer from a company with a negative employer brand—even if they were unemployed.

A Gallup poll indicated that employees who understand and connect with their company’s mission and values are 67% more engaged.

A Gartner study found that approximately 65% of candidates reported withdrawing from a hiring process because of an unattractive EVP. Likewise, a well-defined EVP can increase new hire commitment by up to 29% and potentially reduce annual employee turnover by nearly 70%.

So, what exactly is an Employer Value Proposition and how can you create one that’s compelling as well as something your firm can live up to?

Jamie Campbell from our new Executive Search Group joins Louis Diamond in this special Industry Update to break it all down, including:

The key ingredients of an EVP—and how each resonate with prospective talent.

The importance of a well-crafted EVP—and how to ensure its tenants are embedded into your culture.

Aligning your EVP with your corporate vision and strategy—and what firms do this best.

The value of retention—and how it’s impacted by your EVP.

Communicating your EVP—and what you can do to expand your messaging reach.

It’s an episode that offers immediate action items for firms with their sights set on enhancing their recruiting efforts and advisors looking to attract and retain new team members.

Want to learn more about where, why, and how advisors like you are moving? Click to contact us or call 908-879-1002.

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By Mindy Diamond Financial Advisor Recruiter and Consultant

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