Craig Fenton is the CEO of New Zealand Rugby Commercial which means it’s his job to drive the business of the All Blacks, Black Ferns and other teams in black.

But Craig is not your typical rugby administrator.

He owns a record label and a film production company, he has his pilot’s license, he was a lawyer, he worked at Google for six years, he hosted his own podcast and he’s on the cutting edge of all the latest trends and developments with AI and technology.

And he’s a great chat.

In this episode we talk about the time he rapped for the Black Ferns Sevens, the future of AI, what he learned from mixing with the best minds at Google, how he connects with his kids, why he returned to NZ after 20 years overseas, NZ Rugby’s biggest issues, the business of rugby and the future of content creation in NZ.

Craig is a larger-than-life character, energetic, into technology – in fact he’s a self-titled geek who is an exceptionally hard worker. He’s lived a pretty exceptional life so far but you get the feeling the next chapter might be his best.

We loved this chat – and took so much from it.

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Enjoy.

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