In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance. 

Joining our host, Cassandra Napoli, are WGSN experts – Lisa White, Content Director of Strategic Forecasting, Ella Hudson, Head of Research, and Martina Rocca, Foresight Lead. Find out how we explore the drivers, innovation, and key emotions set to impact 2027.

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically.

WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young people are shaping the future of the English language with their online behaviors. Joining her are WGSN’s Senior Strategist Liz Tan and Fashion Strategist Mia Jacobs who uncover how brands can harness the language of the youth and seamlessly insert themselves into the conversation.

The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast.

Having hosted and starred on previous WGSN podcasts, we mark her appointment with a special episode to get to know her and what she does. Hear what inspires Cassandra, her journey into trend forecasting, and what her first episode of Create Tomorrow is all about.

Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based alternatives.

Join Lisa White, WGSN’s Director of Strategic Forecasting, and Randi Seiff, US Representative for Ecotan Leather, CEO and Co-founder of Treun House Atelier as they discuss how the fashion industry is embracing sustainable luxury. Learn from Randi leading the way by designing sustainable leather trainers with benefits for human and planet health

How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years.

Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create Tomorrow. Learn about trends destigmatising body hair, erectile dysfunction and reduced libidos and what brands can do to infuse glimmers or small moments of joy in our everyday personal care.

The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday season.

Join us in this episode about holiday shopping and gifting where we also explore the importance of personalisation, delivering value and sustainable choices with WGSN’s Director of Interiors, Gemma Riberti and Director of Insight, Joe McDonnell.

How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to continue to use for years to come.In this episode of Lives of Tomorrow, we’re discussing slow retail – where consumers are making more considered purchases, especially when it comes to big purchases and items for the home.

WGSN Insight Director Joe McDonell, Senior Strategist Candice Medeiros and Senior Strategist Rachel Gwyther look into products, apps and how retail feeds into this ethos. Find out consumers’ top priorities and how this impacts the big purchases we make for the home.

Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN.

Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN’s Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the details of catwalk data, WGSN’s image recognition AI tool, and how this helps us update every item on runways globally with fast, accurate and actionable coverage and analysis.

Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the highlights of this year’s Maison. 

WGSN Director of Strategic Forecasting Lisa White welcomes Maison veteran, Interiors Director Gemma Riberti and Insight Director Joe McDonnell. Listen in on the Maison Objet standout events with key designers like Mathieu Lehanneur and designer of the year 2024 Lionel Jadot to inspire your interior flair. 

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fashion.

With WGSN’s fashion buying platform launch, we discover future-proof trend decision intelligence and buying-specific forecasts following the product-to-market lifecycle. Take a break and listen in on how to make well-informed decisions, lead a buying team, and manage the day-to-day operations of specific categories.