In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores the evolving landscape of menswear with WGSN Menswear Strategist Isaiah Isaac. Discover how new representations of masculinity are reshaping fashion trends, from colours and fabrics to societal influences. 

Isaiah explores the intersection of personal expression and style, offering insights into how men are embracing new ways to present themselves. Hear how these shifts are influencing both the runway and everyday life.

In this episode, WGSN’s CEO Carla Busazi and India Senior Strategist Nandini Swaminathan explore the diverse, year-long celebrations in India where Diwali is the highlight. They discuss the evolving cultural traditions where going online drives discovery, shoppability and purchase, enabling easy and convenient festive shopping through quick commerce.

Nandini reveals how communities and staying connected is key to Indians as family structures evolve amid migration and identifies how technology impacts different generations. Find out how brands are localising campaigns, curating festival-driven shopping in minutes while rooting the experience in tradition with a modern lens.

As our world heats, skin cancer risks rise. Yet many men overlook the danger. WGSN CEO Carla Buzasi welcomes Russ Oliver, co-founder of DIC (Don’t Ignore Cancer), a sunscreen brand, to share his journey to overcome the stigma around and drive awareness of sunscreen use among men through humour and innovation.

From understanding the importance of daily sun protection to exploring the cultural shifts needed for better health practices, this episode offers valuable insights and practical advice on identifying routes to market. Find out how you can be part of this transformative movement and protect yourself and your loved ones.

In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores how Gen Z’s evolving drinking habits are reshaping the alcohol landscape by focusing on flexibility, moderation and community amid the rising sober curious movement. 

Join WGSN Food & Drink Content Director Jen Creevy and IWSR COO Consulting & Consumer Insights Richard Halstead distilling purposeful drinking and low/no innovations. Learn how Gen Z is discovering creative flavours and textures, and drinking earlier in the day, considering health and the cost of living.

Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of solo living in Asia and its global implications. 

Alison explains how this shift is reshaping societal norms, influencing economies and creating opportunities in pet parenting and AI companionship. Learn about cultural and economic drivers, the companionship economy and technology’s role in supporting solo dwellers, offering insights for a global audience.

Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emotional intelligence and authentic connections with their audiences. Listen to explore the complexities of our evolving world and the role of brands in navigating these challenges.

In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming. 

Gain insights into the cultural implications of this media evolution for both brands and consumers, including the growth of shoppable media and the return of physical formats such as DVDs. Tune in to explore the significant shift from traditional TV to streaming platforms. 

In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry.

We dive into the Gen Alpha behaviours driving movements like affordability and sustainability, and how brands can adapt to their needs. Don’t miss the key strategies to appeal to parents and children as technology accelerates in our dynamic economy.

WGSN CEO Carla Buzasi invites Canva Head of Europe Duncan Clark to discuss the evolution of design and data storytelling. He highlights the role of AI in democratising design, the importance of visual communication and how to transform data into compelling narratives. 

Duncan also explores the emotional aspects of storytelling through data, the future of data visualisation and the challenges of consumer behaviour in relation to data. Tune in for insights on the significance of visual memory in effective communication.

WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry. 

Clare explores how innovative products, community engagement and the significance of emotional connections will drive change in the coming years. Tune in to learn about the evolution of the lipstick index and the importance of transparency in brand-consumer relationships.