Public relations (PR) plays a critical role in the success of any business, regardless of its size. The perception that the public holds about your business can significantly impact your outcomes, either leading to success or failure. Unfortunately, many businesses overlook the importance of establishing a positive public image and fail to align their actions with their PR message.

Today, we have the privilege of having Melissa Vela Williamson on the show. Melissa is an accredited and internationally recognized public relations expert, national industry columnist, podcast host, and author with two decades of experience in multicultural and integrated communications. She is the founder of MVW Communications, a boutique firm that provides consultancy, training, and account direction services.

During our discussion, Melissa will shed light on the significance of aligning your PR message and the actions of your business. She will share valuable insights on how to initiate this process within your organization, helping you build a strong and consistent public image.

What you'll hear in this episode:

[2:26] Who is Melissa Vela Williamson and what is her area of expertise?

[4:35] What is public relations, how is it defined, and how does it differ from marketing?

[12:10] What are strategies that can help people build a strong PR presence?

[17:30] How do you advise clients to approach PR that have the "I don't care what others think" mindset?

[20:12] Is it ever too early to have a PR strategy for your business?

[29:56] What are the recommendations to get started with a PR strategy if this is not something that you have considered before?

Connect with Melissa:

mvw360.com

Book: Smart Talk: Public Relations Essentials All Pros Should Know

IG: @mvw.communications

* Related episodes:

How to Develop a Brand Style with Tanya Smith

Leveraging Collaborations for Business Growth

Building Authentic Relationships in Business with Barb Betts

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5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

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Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

CFO Power Session: https://www.keepwhatyouearn.com/power-session-inquiry

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Additional Resources:

Find everything you need at https://www.keepwhatyouearn.com

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.