Today we're continuing our conversion with Brittany, who transitioned from marketing guru to entrepreneur with her innovative massage business, Squeeze, shares invaluable insights on making each customer feel special and valued. We discuss how integrating unique elements like champagne into traditional settings, such as tax offices, could redefine customer interactions. Brittany also dives into the importance of technology in personalizing customer service and how a human-centric approach has been key to her success.

Brittany Driscoll is the co-founder and Chief Executive Officer at Squeeze, which is dedicated to creating a better massage experience and brought to you from the founders of Drybar. She also Co-Founded and leads The Feel-Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good.

Brittany spent four years running marketing for Drybar where she helped take the company from $30M to more than $100M, and prior to that Brittany spent over a decade in marketing and advertising. As a female entrepreneur, cancer survivor, and wellness advocate, Brittany has a strong passion for supporting other women in business and has become a thought-leader in her community. She believes in speaking up for what you believe in, empowering people to use their voice, and that we all have the ability to change the world for good.

Instagram: https://www.instagram.com/brit_driscoll/

Website: https://www.squeezemassage.com/

What you'll hear in this episode:

03:59 Professional woman's vulnerability inspires others to succeed.

09:08 Reflecting on past, no regrets, shaped me.

13:17 Builder turned entrepreneur after encouragement from founders.

14:44 Passionate about massage therapy, focused on employees.

18:36 Business is about making people feel valued.

20:20 Company prioritized people, consulting work was devalued.

24:40 Emphasizing values and employee responsiveness for success.

26:37 Understanding principles of hospitality transcends specific industries.

If you like this episode, check out:

Breaking Down CFO On Demand

Stop Trying to Scale Everything

The Steps to Selling a Business

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.