Creating Australia

Amy has 15 years of experience in branding, marketing and communications for national and international brands. In the last 10 years she has niched into working with architecture and interior design practices to develop their brand and market their work.

As the founder of Markedly, Amy exclusively focuses on getting architects and creative businesses out into world making them visible to their ideal clients. 

In this interview Jessica and Amy discuss tips for marketing in 2021 + Amy's career and experiences to date in the industry. 

Website: https://www.themarkedly.com.au/

Instagram: https://www.instagram.com/marked.ly/

 
Jessica Reynolds host of this podcast is the founder and managing director of JREY.au 
JREY is a private town planning firm servicing small scale property projects. You can contact the JREY team via [email protected]. 

As a lecturer at Griffith University, Tony’s research and practice interests include adapting cities to climate change impacts; the role and function of green infrastructure; sustainable and low carbon design; the interplay between built environments and human health; and achieving high quality urban design outcomes. He regularly competes for national and international research funding and has received funding from the Australian Research Council and CSIRO, among others. Tony’s research is widely published in multiple formats and languages, is internationally cited and has proven translation to real-world outcomes.

With an impressive resume of leadership positions in and out of the architecture field, Cameron Frazer bravely took on the role of CEO at ThomsonAdsett in the midst of a global pandemic and national recession. 

In this episode of Creating Australia, we discuss his history (and love) of taking on challenging roles and his ability to see opportunity. As Cameron has achieved a lot his insights into his past experiences are valuable with the clarity of hindsight. 

You can connect with Cameron via the ThomsonAdsett Website and LinkedIn.  

With a non-traditional business model, well-articulated service offerings and beautiful designs; Bec Caldwell's Maytree Studios is a Brisbane favourite for architectural design. 

In this episode Jessica Reynolds and Rebecca Caldwell discuss what starting a small business is really like and the different approaches Bec has taken with Maytree Studios to make architecture more accessible without 'cheapening' the product.

You can find Maytree Studios on Instagram, Facebook and their website https://maytreestudios.com.au/

In episode 51 of the Creating Australia Podcast Jessica Reynolds sits down with Michael Pell, Founder and Director of Independent Property Planners Australia to talk property investment advice, the impacts of COVID-19 on the Australian property industry and the importance of utilising social media in business.

You can find Independent Property Planners Australia at https://ippaustralia.com.au/ and follow them on Instagram @ippaustralia. You can also get in touch with Michael Pell via Instagram, Facebook and LinkedIn.

"People are in the industry for genuinely good reasons and they all have a story."

This week, Teah interviews our host Jessica Reynolds, director of Urban Planners Queensland. They discuss Jessica’s career as a town planner, her experience as a female entrepreneur, and why she started the Creating Australia podcast.

Time Stamps

00:52               Introducing Jessica

03:35               How Jessica found her calling as a town planner

05:59               Jessica’s entrepreneurial journey

07:24               The beginnings of Urban Planners Queensland

08:59               The male-dominated industry of urban planning

10:02               Biggest challenges and unexpected experiences as an entrepreneur

12:04               Brand authenticity and connections through social media 

14:43               A day in the life of a town planner

18:25               Reason for starting the Creating Australia Podcast

19:34               Future goals for the Creating Australia Podcast

20:33               Jessica’s favourite developments

21: 36              Jessica’s ideal project

Does Jessica’s entrepreneurial journey inspire you to start your own business? Do share your thoughts in the comments below and be sure to subscribe for more content! 

Links

Urban Planners Queensland’s Instagram

https://urbanplannersqld.com.au/

“Residential Architecture with Joe Adsett”

This week, Jessica Reynolds interviews Joe Adsett, Founder of Joe Adsett Architects. 

They discuss how Joe’s company was founded, Joe’s approach to architecture versus more traditional approaches, and Joe’s biggest career challenge.

Time Stamps

00:44               Introducing Joe

02:13               Joe’s experiences as a young architect, and how he started his business.

04:01               The importance of vision & beauty versus only functionality in architecture

06:53               Joe Adsett Architects’ first project that was not client-driven.

09:42               How Joe determined what buyers wanted in his first non-client-driven project.

11:19               How Joe regulates the risks in real estate development

12:10               The project that Joe is working on now

13:41               How Joe collaborates with clients on client-driven projects

16:23               Joe’s biggest career challenge.

18:05               How innovation can disrupt an industry.

20:51               How to contact Joe.

Were you inspired by Joe’s insight into how architects should back themselves and pursue their own projects? Do you relate to Joe’s challenge of finding a niche in his field? Do share your thoughts in the comments below and be sure to subscribe for more content! 

Links

Joe Adsett Architects website

Joe Adsett Architects Instagram

“Interior Design”

This week, Jessica Reynolds interviews Elisha Manning, an interior designer and owner of @ourlittleabode on Instagram. They discuss Elisha’s background, how she services her clients and her dream project.

Time Stamps

00:41               Introducing Elisha and what she does.

01:33               Why she began to pursue interior decorating.

04:28               Comparing event management and interior design

04:58               How Elisha’s marketing experience influenced her success in interior design.

06:52               Elisha’s primary clients.

08:00               How Elisha determines her service offering

11:25               Elisha’s tips for redecorating or styling your house.

13:14               How to find the best professionals to help you with redecorating

15:13               Elisha’s ideal project.

17:11               How to contact Elisha.

What do you think of Elisha’s advice for people who are redecorating? Does Elisha’s career in interior design inspire you? Do share your thoughts in the comments below and be sure to subscribe for more content! 

Links

Elisha’s Instagram

“It’s Not Wood, It’s Aluminium”

This week, Jessica Reynolds interviews Darren Galway, Co-owner of Knotwood, a company that designs aluminium systems with a wooden finish.

They discuss Darren’s background, his approach to starting new businesses, and his hopes for the company.

Time Stamps

00:43               Introducing Darren and what he does.

02:08               What Knotwood does.

03:09               The involvement of Darren’s family in Knotwood.

04:55               Darren’s first job at a bank and his business making security doors and screens.

07:07               The source of Darren’s business savvy.

08:25               Darren’s powder-coating businesses.

09:35               How Darren got into wood grain powder-coating.

12:12               Why Knotwood began to sell fully designed aluminium systems, instead of just doing the wood grain coating.

14:09               How Knotwood expanded to the US and Canada.

17:11               Plans to expand Knotwood to the UK and non-English-speaking countries.

18:00               Darren’s personal goals for Knotwood

19:29               How to contact Darren

Headline Quotes

7:28

“...you have just got to work. You work hard.” – Darren Galway

What do you think of Darren’s tenets of business i.e. working hard, taking opportunities, and iteratively filling holes in processes? Do you relate to any of the different stages in Darren’s long entrepreneurial journey? Do share your thoughts in the comments below and be sure to subscribe for more content! 

Links

Knotwood’s website

Knotwood’s Instagram

Knotwood’s Facebook

Knotwood’s Twitter

“Real Estate Videography with Tom Kuzma”

This week, Jessica Reynolds interviews Tom Kuzma, Co-founder of X Media, a company that produces video advertisements for the real estate industry.

They discuss how X Media was founded, how X Media’s videos differ from traditional real estate videos, and advice for people looking to break into content creation.

Time Stamps

00:44               Introducing Tom.

01:51               How Tom and Ben founded X Media.

03:07               The gap that X Media filled in real estate video production, which was mostly dominated by old school companies.

06:53               The role of entertainment in X Media’s videos.

08:00               How X Media comes up with new video ideas, and X Media’s sources of inspiration.

09:48               Tom’s opinions on companies which imitate X Media’s style and content.

11:32               The funniest thing that Tom has witnessed during his time at X Media.

13:17               How X Media gained clients and the importance of networking.

15:43               How Tom and Ben cultivate a healthy business partnership.

17:20               Tom’s advice for people who are interested in becoming content creators.

19:18               How to contact Tom.

Headline Quotes

[04:29]

“The biggest thing that has helped our growth is just trying to be different.” - Tom Kuzma

[17:01]

“Trust is massive” - Tom Kuzma

Were you inspired by Tom’s insight into the importance of entertainment for the quality of video advertisements? What do you think about the difference between old school real estate videos, and the videos that XMedia makes? Do share your thoughts in the comments below and be sure to subscribe for more content! 

Links

https://www.x-media.com.au/

https://www.instagram.com/xmedia/?hl=en